Job Description

 Job Purpose

To identify, research, and generate potential business leads for the company’s IT services and technology solutions. The role is responsible for building a strong sales pipeline by identifying prospective customers, engaging decision-makers, qualifying leads, and arranging meetings for the Sales and Business Development team.

Key Responsibilities

A. Lead Generation & Prospecting

• Identify and generate new business leads through online research, LinkedIn, business directories, industry databases, and other relevant channels.
• Research potential customers, target industries, and key decision-makers to identify business opportunities.
• Develop and maintain a database of prospective clients, including company details, contact information, and business requirements.
• Proactively reach out to potential customers through cold calling, email campaigns, LinkedIn outreach, and other communication channels.

B. Lead Qualification & Appointment Setting

• Contact prospective clients to understand their business needs, challenges, and interest in the company’s IT services.
• Qualify leads based on business potential, project requirements, budget, decision-making authority, and readiness to engage.
• Arrange appointments, introductory calls, and meetings between qualified prospects and the Sales or Business Development team.
• Follow up with prospects consistently to maintain engagement and improve conversion opportunities.

C. Sales Pipeline Management

• Maintain accurate and up-to-date lead information, prospect interactions, and follow-up activities in the CRM system or sales tracker.
• Monitor the progress of leads from initial contact through qualification and handover to the sales team.
• Collaborate with Sales and Business Development teams to ensure smooth lead handovers and follow-up.
• Provide regular updates on lead generation activities, pipeline status, and potential business opportunities.

D. Market Research & Reporting

• Conduct market research to identify industry trends, potential customers, competitors, and emerging business opportunities.
• Support the development and execution of lead generation campaigns and prospecting strategies.
• Prepare periodic reports on leads generated, qualified prospects, meetings arranged, and campaign performance.
• Recommend improvements to lead generation methods and outreach approaches based on campaign results.

Job Requirements

 Job Requirements

Education & Experience

• Diploma or Bachelor’s Degree in Business Administration, Marketing, Sales, Information Technology, or a related field.
• Previous experience in lead generation, telemarketing, inside sales, sales support, or business development is an advantage.
• Experience in the IT services, software, technology consulting, or B2B environment will be an added advantage.
• Fresh graduates with strong communication and prospecting skills may also be considered.

Skills & Competencies

• Good verbal and written communication skills in English.
• Strong research, prospecting, and customer engagement skills.
• Comfortable with cold calling, email outreach, and LinkedIn prospecting.
• Good interpersonal skills with the ability to engage decision-makers professionally.
• Basic knowledge of CRM systems, Microsoft Excel, and other sales productivity tools.
• Self-motivated, target-oriented, persistent, and able to work independently.
• Good organisational skills with the ability to manage multiple leads and follow-ups.

Key Performance Indicators (KPIs)

Performance will be assessed based on the following indicators:

• Number of new leads generated per month.
• Number and percentage of qualified leads generated.
• Number of appointments or meetings arranged for the Sales team.
• Lead-to-meeting conversion rate.
• Accuracy and completeness of lead database and CRM records.
• Timeliness and consistency of prospect follow-ups.
• Contribution to sales pipeline development and business opportunities.

Working Relationships

• Internal: Sales Manager, Sales & Business Development Team, Marketing Team, and relevant technical teams.
• External: Prospective clients, business contacts, and key decision-makers.Expected Outcomes
• A consistent flow of qualified leads for the Sales and Business Development team.
• Improved engagement with prospective customers and key decision-makers.
• A well-maintained prospect database and sales pipeline.
• Increased opportunities for client meetings, sales discussions, and potential business conversion.

Skills