Job Description

Location: Kuala Lumpur, Malaysia, On-site. 

Department: Marketing  

Reports To: Senior / Brand Marketing Manager / Head of Marketing, Continuum Hospitality Group  

Experience: Minimum 5–7 years in Brand Management or Senior Marketing roles, with a strong background in hospitality or luxury. 

About Continuum Hospitality Group 

Continuum Hospitality Group is one of Malaysia’s fastest-growing F&B groups, managing a diverse portfolio of distinctive restaurant brands including Spice Guys, Chilli Kampung, Kikyo, Kyo KL, Benihana, Dash at Desaru, and more. 

With a vision to expand across Southeast Asia, Continuum Hospitality Group is building a hospitality ecosystem that champions innovation, experience design, and brand scalability. Our brands span across dining, nightlife, and lifestyle concepts — each crafted with precision to deliver memorable experiences and sustainable growth. 

About the Role 

The Assistant Brand Marketing Manager (ABM) is the bridge between high-level strategy and tactical excellence. You are the Strategic Implementer for a portfolio of brands, responsible for turning annual visions into detailed quarterly roadmaps. In our lean environment, you must be a "Player-Coach"—equally comfortable presenting a budget to the HOD as you are proofreading a menu or managing an influencer event solo. 

Key Responsibilities 

Strategic Implementation & Planning 

• Quarterly Roadmaps: Translate annual brand strategies into detailed, actionable marketing plans that drive revenue and covers. 
• Budget Oversight: Manage and track assigned campaign budgets and A&P spend with strict financial discipline. 
• PR & PR Narrative: Drive the brand's PR narrative by maintaining proactive relationships with media and influencer communities. 

Portfolio Management & QA/QC 

• Solo Custodianship: Function as the 360-degree lead for your brands, handling all execution (social, digital, hygiene) when a junior team member is not assigned. 
• Execution Quality: Oversee the final QA/QC for your portfolio, ensuring all outputs meet the Continuum luxury standard. 
• Performance Optimization: Analyze weekly commercial data and adjust tactical plans in real-time to meet sales targets. 

Professionalism & Accountability (Ownership Mandate) 

• Strategic Ownership: Act with managerial authority. Present completed plans and strategic solutions to the HOD. 
• WIP Leadership: Lead weekly WIP meetings, providing concise, actionable direction to the team. 
• Responsiveness: Be a proactive communicator, ensuring all internal stakeholders (Finance, Ops) are aligned. 

Working Hours & Flexibility 

• Standard Working Hours: Monday to Friday, 10:00 am to 7:00 pm. 
• Operational Flexibility: Due to the nature of F&B and Nightlife, the employee must be flexible to work on weekends, public holidays, or irregular hours when necessary. 
• Adjusted Event Hours (Nightlife Focus): If required to be present for events (e.g., in a bar/club) or marketing shoots/activities outside the office, the following protocols apply: 
• You are advised to be on-site for 1-2 hours to ensure work is done (e.g., event set-up, media checks). 
• You must inform the HOD of your activity through the right communication channels. 
• You are eligible to report to the office the next working day with adjusted hours, from 3:00 pm till 7:00 pm. based on prior agreements with HOD on a case-to-case basis.  

Job Requirements

•   Minimum 5–7 years in Brand Management or Senior Marketing roles, with a strong background in hospitality or luxury

Skills