Job Description

Job description:

Brand Marketing Manager

Location: Kuala Lumpur, Malaysia, On-site.

Department: Marketing

Reports To: Head of Marketing, Continuum Hospitality Group

Experience: Minimum 4–6 years in Brand Management, preferably in F&B, Hospitality, or Luxury Brands.

About Continuum Hospitality Group

Continuum Hospitality Group is one of Malaysia’s fastest-growing F&B groups, managing a diverse portfolio of distinctive restaurant brands including Spice Guys, Cili Kampung, Kikyo, Kyo KL, Benihana, Dash at Desaru, and more.

With a vision to expand across Southeast Asia, Continuum Hospitality Group is building a hospitality ecosystem that champions innovation, experience design, and brand scalability. Our brands span across dining, nightlife, and lifestyle concepts — each crafted with precision to deliver memorable experiences and sustainable growth.

About the Role

We are seeking an experienced and commercially astute Brand Manager to lead and grow a portfolio of 2 to 4 distinctive brands under the Continuum Hospitality Group. This portfolio will encompass a mix of concepts, including All-Day Dining, Fine Dining, and Nightlife/Lifestyle venues. The Brand Manager will act as the primary brand custodian for their assigned portfolio, responsible for steering positioning, visibility, and profitability while ensuring the brand experience remains consistent, relevant, and aspirational across all touchpoints.

Key Responsibilities

Brand Leadership & Portfolio Ownership

• Serve as the primary brand custodian for 2-4 assigned brands, ensuring seamless alignment between the brand's philosophy, positioning, marketing initiatives, and operational execution.
• Translate brand philosophy into actionable marketing initiatives that drive awareness, reputation, and revenue.
• Uphold brand standards across all touchpoints, including digital, in-store, media, and partnerships, adapting strategies for different formats (e.g., luxury fine dining vs. high-energy nightlife).
• Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.

Marketing Strategy & Execution

• Develop and implement annual brand and marketing plans for the assigned portfolio that support sales targets and growth objectives.
• Collaborate with the Head of Marketing and digital subsidiary/agencies to translate strategy into effective campaigns, promotions, and digital executions.
• Plan and oversee offline marketing activations, including seasonal campaigns, menu launches, exclusive events, media/influencer tasting sessions, and activation of nightlife/lifestyle events.
• Build and maintain strong relationships with media partners, influencers, and community stakeholders to strengthen share of voice and brand relevance.

Cross-Functional & Stakeholder Management

• Act as the key liaison between internal stakeholders (culinary, operations, marketing, finance) and external vendors or agencies, ensuring clear communication, feedback, and adherence to project timelines.
• Work closely with outlet managers and operations teams across dining and nightlife concepts to ensure the brand narrative is consistently delivered in the guest experience.
• Demonstrate sound judgment in balancing brand equity with commercial goals and ensure brand messaging supports both guest engagement and business outcomes.

Professionalism & Accountability (Ownership Mandate)

• Ownership and Proactiveness: Take full ownership of all assigned brands and tasks; proactively drive campaign planning and strategies without requiring micromanagement or constant hand-holding.
• Communication & Reporting: Ensure all internal and external communication is well-managed and timely. Provide solid, proper, and actionable updates and recaps (WIP/MOMs) to the HOD.
• WIP Leadership: Spearhead and lead Work-In-Progress (WIP) meetings for the assigned brand portfolio, dictating direction and managing team timelines.
• Responsiveness: Be responsive during working hours, acknowledging that you are holding a senior, managerial position requiring continuous engagement with tasks and stakeholders.

Working Hours & Flexibility

• Standard Working Hours: Monday to Friday, 10:00 am to 7:00 pm.
• Operational Flexibility: Due to the nature of F&B and Nightlife, the employee must be flexible to work on weekends, public holidays, or irregular hours when necessary.
• Adjusted Event Hours (Nightlife Focus): If required to be present for events (e.g., in a bar/club) or marketing shoots/activities outside the office, the following protocols apply:
• You are advised to be on-site for 1-2 hours to ensure work is done (e.g., event set-up, media checks).
• You must inform the HOD of your activity through the right communication channels.
• You are eligible to report to the office the next working day with adjusted hours, from 3:00 pm till 7:00 pm. based on prior agreements with HOD on a case-to-case basis.

Job Requirements

Key Responsibilities

Brand Leadership & Portfolio Ownership

• Serve as the primary brand custodian for 2-4 assigned brands, ensuring seamless alignment between the brand's philosophy, positioning, marketing initiatives, and operational execution.
• Translate brand philosophy into actionable marketing initiatives that drive awareness, reputation, and revenue.
• Uphold brand standards across all touchpoints, including digital, in-store, media, and partnerships, adapting strategies for different formats (e.g., luxury fine dining vs. high-energy nightlife).
• Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.

Marketing Strategy & Execution

• Develop and implement annual brand and marketing plans for the assigned portfolio that support sales targets and growth objectives.
• Collaborate with the Head of Marketing and digital subsidiary/agencies to translate strategy into effective campaigns, promotions, and digital executions.
• Plan and oversee offline marketing activations, including seasonal campaigns, menu launches, exclusive events, media/influencer tasting sessions, and activation of nightlife/lifestyle events.
• Build and maintain strong relationships with media partners, influencers, and community stakeholders to strengthen share of voice and brand relevance.

Cross-Functional & Stakeholder Management

• Act as the key liaison between internal stakeholders (culinary, operations, marketing, finance) and external vendors or agencies, ensuring clear communication, feedback, and adherence to project timelines.
• Work closely with outlet managers and operations teams across dining and nightlife concepts to ensure the brand narrative is consistently delivered in the guest experience.
• Demonstrate sound judgment in balancing brand equity with commercial goals and ensure brand messaging supports both guest engagement and business outcomes.

Professionalism & Accountability (Ownership Mandate)

• Ownership and Proactiveness: Take full ownership of all assigned brands and tasks; proactively drive campaign planning and strategies without requiring micromanagement or constant hand-holding.
• Communication & Reporting: Ensure all internal and external communication is well-managed and timely. Provide solid, proper, and actionable updates and recaps (WIP/MOMs) to the HOD.
• WIP Leadership: Spearhead and lead Work-In-Progress (WIP) meetings for the assigned brand portfolio, dictating direction and managing team timelines.
• Responsiveness: Be responsive during working hours, acknowledging that you are holding a senior, managerial position requiring continuous engagement with tasks and stakeholders.

Working Hours & Flexibility

• Standard Working Hours: Monday to Friday, 10:00 am to 7:00 pm.
• Operational Flexibility: Due to the nature of F&B and Nightlife, the employee must be flexible to work on weekends, public holidays, or irregular hours when necessary.
• Adjusted Event Hours (Nightlife Focus): If required to be present for events (e.g., in a bar/club) or marketing shoots/activities outside the office, the following protocols apply:
• You are advised to be on-site for 1-2 hours to ensure work is done (e.g., event set-up, media checks).
• You must inform the HOD of your activity through the right communication channels.
• You are eligible to report to the office the next working day with adjusted hours, from 3:00 pm till 7:00 pm. based on prior agreements with HOD on a case-to-case basis.

Skills