Job Description

CPS Marketing Sdn Bhd is one of Malaysia's leading distributors of premium pet care brands. For 20 years, we have been bringing internationally recognised pet nutrition and pet care products to Malaysian pet owners through pet specialty stores, veterinary clinics and retail partners nationwide.

We are looking for a creative and driven Marketing Executive who enjoys turning ideas into impactful campaigns and helping premium brands grow in the market.

Brand Strategy & Management

• Develop and execute annual marketing plans aligned with business objectives. 
• Manage and grow the company's portfolio of premium pet care brands. 
• Ensure consistent brand positioning and messaging across all customer touchpoints. 
• Work closely with international brand principals to localise global marketing initiatives for the Malaysian market.

Marketing Communications

• Lead all brand communications across digital, retail and traditional channels. 
• Review and approve marketing materials to ensure consistency and quality. 
• Build and strengthen brand awareness through compelling storytelling and customer engagement.

Digital Marketing & Social Media

• Develop and oversee the company's digital marketing strategy. 
• Guide social media planning, content creation and community engagement. 
• Monitor digital performance and identify opportunities to improve reach, engagement and conversion.

Campaigns & Creative Activations

• Conceptualise and lead creative marketing campaigns, product launches and promotional activations. 
• Manage exhibitions, events and retail marketing initiatives. 
• Work closely with the Trade Executive and Sales Team to ensure campaigns are effectively executed and translated into strong in-store performance.

Leadership & Team Development

• Lead and mentor the marketing team. 
• Set clear priorities and ensure projects are delivered on time and within budget. 
• Foster creativity, collaboration and continuous improvement within the department. 

Vendor & Partnership Management

• Manage relationships with advertising agencies, designers, event organisers, influencers and marketing suppliers. 
• Negotiate quotations, contracts and project deliverables. 
• Ensure marketing investments deliver measurable value.

Market Intelligence & Performance

• Monitor market trends, competitor activities and consumer behaviour. 
• Analyse campaign performance and recommend improvements. 
• Identify opportunities to strengthen brand awareness, customer engagement and commercial performance.

Job Requirements

• Bachelor's Degree in Marketing, Business, Communications or a related field. 
• Minimum 5 years of marketing experience, with at least 2 years in a leadership or brand management role. 
• Strong experience in brand management, marketing communications and campaign planning. 
• Excellent project management and organisational skills. 
• Excellent written and verbal communication skills in English. 
• Proficiency in Chinese and/or Bahasa Malaysia is an advantage. 
• Experience managing agencies, vendors and external partners. 
• Strong commercial awareness with the ability to translate marketing into business growth. 
• Experience in FMCG, retail, consumer goods or the pet industry will be an advantage.

Skills