Job Description

We are looking for a creative and detail-minded Social Media Content Planner to help plan and create content for our clients and our own company.

You will work on social media content for industries such as insurance, pet hospitals, and AI marketing / business growth. Your main role is to research content ideas, analyse trending topics, write captions, create simple visuals, and use AI tools to improve content production speed and quality.

Responsibilities include:

• Research and suggest social media content topics for different industries 
• Analyse trending or high-performing content ideas and turn them into usable post angles 
• Plan content calendars for Instagram, Facebook and LinkedIn 
• Write captions, carousel outlines, short-form video ideas and simple social media copy 
• Use AI tools such as ChatGPT / Claude to assist with brainstorming and drafting 
• Rewrite AI-generated content into natural, human and brand-appropriate copy 
• Create simple social media visuals using Canva or similar tools 
• Check spelling, tone, facts and formatting before submission 
• Ensure content is suitable for sensitive industries such as insurance and pet healthcare 
• Support CTRL Y / CTRL the Click’s own social media content & website when needed 

Job Requirements

We are looking for someone who is creative, organized, and comfortable using AI tools in daily work.

Requirements:

• Interested in social media, content marketing and digital marketing 
• Able to think of content ideas independently 
• Good sense of what makes a topic engaging, useful or shareable 
• Able to write clear and natural social media copy 
• Comfortable using AI tools to brainstorm, draft and improve content 
• Basic design skills using Canva or similar tools 
• Detail-minded and able to check work carefully before submission 
• Able to adapt content tone for different industries and audiences 
• Responsible, organised and able to meet deadlines 
• Able to read and write Traditional Chinese and/or English 
• Cantonese-style copywriting for Hong Kong audiences is a plus 

Nice to have:

• Experience creating content for insurance, healthcare, pet care, wellness or professional services 
• Experience managing Instagram, Facebook, LinkedIn or TikTok content 
• Basic understanding of SEO, content repurposing or short-form video content 
• Experience using tools such as ChatGPT, Claude, Canva, CapCut, Notion or Google Sheets 

Important:

We value speed, but not careless copy-pasting. Candidates must be able to use AI tools responsibly and check every piece of content for accuracy, tone and client suitability before submission.

Skills