Job Description

We are looking for a creative and detail-minded Social Media Content Creator to help create content for our own company and our clients.

You will work on social media content for CTRL the Click, as well as client brands across different industries. Your role is to come up with content ideas, research topics, write captions, design social media visuals, edit short-form videos, and use AI tools to improve content production speed and quality.

Responsibilities include:

• Plan and create social media content for our own company and client accounts
• Research and suggest content ideas, post angles and campaign topics
• Analyse trending content, viral formats and competitor posts to generate new ideas
• Write captions, hooks, carousel outlines, short-form video scripts and simple ad copy
• Create content for Instagram, Facebook, LinkedIn, TikTok and other social platforms
• Use AI tools such as ChatGPT, Claude, Gemini or other tools for brainstorming, drafting and content improvement
• Turn AI-generated drafts into natural, human, brand-appropriate copy
• Create simple social media designs using Canva, Figma or similar tools
• Edit short-form videos using CapCut, Premiere Pro, Canva or similar tools
• Repurpose long-form content into social posts, carousels, reels and short videos
• Assist with content calendars, scheduling and basic content organisation
• Check spelling, tone, facts, formatting and visual details before submission
• Adapt content style for different brands, industries and target audiences
• Work closely with the team to improve content quality and performance

Job Requirements

We are looking for someone who is creative, organised, detail-minded and confident in using AI tools for content creation.

Requirements:

• Must be fluent in Cantonese
• Able to write and understand Traditional Chinese; English writing is a plus
• Interested in social media, content marketing, AI tools and digital trends
• Able to think of content ideas independently, not just wait for instructions
• Good sense of what makes content engaging, useful or shareable
• Able to write clear and natural social media captions
• Familiar with Instagram, Facebook, LinkedIn, TikTok and short-form content formats
• Comfortable using AI tools to brainstorm, draft, rewrite and improve content
• Basic social media design skills using Canva, Figma or similar tools
• Basic video editing skills using CapCut, Premiere Pro, Canva or similar tools
• Able to create reels, short videos, carousel posts and simple visual content
• Detail-minded and able to check work carefully before submission
• Able to adapt tone of voice for different brands and audiences
• Responsible, organised and able to meet deadlines
• Willing to learn, test new tools and improve content workflow

Nice to have:

• Experience creating content for B2B, marketing, insurance, healthcare, pet care or professional services
• Experience managing social media pages or content calendars
• Basic understanding of SEO, content repurposing, hooks and storytelling
• Experience using tools such as ChatGPT, Claude, Gemini, Canva, CapCut, Notion, Google Sheets or Meta Business Suite
• Ability to write Cantonese-style copy for Hong Kong audiences
• Portfolio or examples of previous social media posts, designs or videos

Important:

We value creativity, speed and quality. Candidates must know how to use AI tools responsibly, but not blindly copy and paste AI-generated content. Every piece of content must be checked for accuracy, tone, visual quality and brand suitability before submission.

Skills