Job Description

Role Overview

About WonderLab (A Skincare Brand by CUCKOO International) At WonderLab, we are proud to be the beauty and wellness arm of CUCKOO International, Malaysia’s leading Healthy Home Creator. While CUCKOO is renowned nationwide for revolutionizing clean water and air for millions of Malaysians, WonderLab extends that same philosophy of wellness to "Healthy Beauty."

We are looking for a highly organized and execution-driven Marketing Executive / Senior Executive for our Skincare Brand to lead visual merchandising execution, retail activation setups, and campaign deployment across offline touchpoints.

This role will ensure all physical brand touchpoints — retail stores, roadshows, pop-ups, and campaign activations — are executed seamlessly and aligned with brand standards.

Beyond execution, this individual should also possess a strong understanding of broader marketing fundamentals to ensure all retail and activation efforts support larger campaign objectives.

This role is ideal for someone who enjoys both creative execution and operational coordination.

If you are interested can attach portfolio together with resume and submit your application.

Key Responsibilities

1) Visual Merchandising Execution

• Ensure strong in-store visual presence across retail partners (Watsons, pharmacies, department stores, pop-ups, etc.)
• Execute visual merchandising plans according to campaign priorities
• Ensure planogram compliance and proper product placements across retail outlets
• Monitor product displays, tester placements, shelf visibility, and campaign execution consistency
• Conduct regular store visits to identify VM improvement opportunities
• Ensure all retail touchpoints reflect brand standards

2) Retail Activation & Event Setup

• Lead end-to-end setup coordination for roadshows, booths, pop-ups, warehouse sales, and retail activations
• Coordinate booth layouts, fixture requirements, manpower readiness, product displays, and setup timelines
• Liaise with mall management, retail partners, event organizers, and external vendors
• Ensure all activation materials arrive on time and setups are completed smoothly
• Troubleshoot on-ground operational issues during activations

3) POSM & Marketing Collateral Coordination

• Coordinate production of all POSM materials including:
  
• Wobblers
• Shelf talkers
• Tester displays
• Lightboxes
• Buntings
• Flyers
• Event materials
• Ensure materials are printed accurately and delivered on time
• Work closely with creative team to adapt assets for retail usage
• Monitor POSM inventory and replenishment needs

4) Campaign Execution Support

• Translate marketing campaigns into offline execution plans
• Ensure stores and activations are fully prepared before campaign launches
• Support product launches through retail readiness execution
• Coordinate campaign timelines with internal teams

5) Cross-functional Coordination

• Work closely with retail team on outlet execution needs
• Coordinate with marketing team on campaign requirements
• Work with creative team on artwork adaptation
• Liaise with operations team on stock readiness
• Manage third-party vendors and suppliers
  

Job Requirements

• Diploma/Degree in Marketing, Retail Management, Event Management, Business, or related fields
• 1–3 years of experience in visual merchandising, retail marketing, activation, or trade marketing
• Strong understanding of retail execution and customer journey
• Experience managing vendors and activation setups
• Strong project management and multitasking capabilities
• Comfortable being hands-on and frequently on-ground 

1) Visual Merchandising Execution

• Ensure strong in-store visual presence across retail partners (Watsons, pharmacies, department stores, pop-ups, etc.)
• Execute visual merchandising plans according to campaign priorities
• Ensure planogram compliance and proper product placements across retail outlets
• Monitor product displays, tester placements, shelf visibility, and campaign execution consistency
• Conduct regular store visits to identify VM improvement opportunities
• Ensure all retail touchpoints reflect brand standards

2) Retail Activation & Event Setup

• Lead end-to-end setup coordination for roadshows, booths, pop-ups, warehouse sales, and retail activations
• Coordinate booth layouts, fixture requirements, manpower readiness, product displays, and setup timelines
• Liaise with mall management, retail partners, event organizers, and external vendors
• Ensure all activation materials arrive on time and setups are completed smoothly
• Troubleshoot on-ground operational issues during activations

3) POSM & Marketing Collateral Coordination

• Coordinate production of all POSM materials including:
  
• Wobblers
• Shelf talkers
• Tester displays
• Lightboxes
• Buntings
• Flyers
• Event materials
• Ensure materials are printed accurately and delivered on time
• Work closely with creative team to adapt assets for retail usage
• Monitor POSM inventory and replenishment needs

4) Campaign Execution Support

• Translate marketing campaigns into offline execution plans
• Ensure stores and activations are fully prepared before campaign launches
• Support product launches through retail readiness execution
• Coordinate campaign timelines with internal teams

5) Cross-functional Coordination

• Work closely with retail team on outlet execution needs
• Coordinate with marketing team on campaign requirements
• Work with creative team on artwork adaptation
• Liaise with operations team on stock readiness
• Manage third-party vendors and suppliers
  

Job Requirements

• Diploma/Degree in Marketing, Retail Management, Event Management, Business, or related fields
• 1–3 years of experience in visual merchandising, retail marketing, activation, or trade marketing
• Strong understanding of retail execution and customer journey
• Experience managing vendors and activation setups
• Strong project management and multitasking capabilities
• Comfortable being hands-on and frequently on-ground

Skills