Job Description

About the Role: The Digital Growth Engine

We are looking for a high-velocity, commercially sharp Senior E-Commerce Executive to own and scale Brand.com—CUCKOO International Malaysia's flagship direct-to-consumer (D2C) platform. This isn't just a site maintenance role; you are the digital growth engine responsible for driving both outright sales and our signature rental/subscription business.

You will sit at the intersection of e-commerce operations, digital marketing, and subscription lifecycle management. Your success will be measured by one primary metric: GMV growth.

Key Responsibilities

Brand.com Management & Commercial Strategy

• Platform Excellence: Oversee daily operations of Brand.com (Shopify/Magento), ensuring flawless product cataloging, accurate pricing, visual merchandising, and seamless UX/UI optimization.
• Order & Fulfillment Architecture: Partner with logistics to optimize order fulfillment, reduce delivery lead times, and maintain an accurate, high-turnover inventory strategy. Manage return and after-sales processes to maximize customer satisfaction.
• Conversion Rate Optimization (CRO): Utilize GA4 and user-behavior data to identify drop-off points, executing continuous A/B testing to turn traffic into paying customers.

Subscription & Rental Portfolio Management

• Lifecycle Marketing: Own the online rental contract funnel. Build and execute automated customer lifecycle journeys (email, SMS, push notifications) targeting service intervals, contract renewals, and product upgrades.
• Lead Conversion: Strategically funnel inbound website traffic and digital leads into high-converting opportunities for both subscription plans and outright purchases.

Performance Marketing Collaboration

• Traffic Generation: Collaborate closely with the Performance Marketing team to align paid channels (Meta Ads, Google SEM/SEO) with Brand.com commercial calendars and product launches.
• Data-Driven Insights: Analyze "Sell-Out" data, traffic sources, and cost-per-acquisition (CPA) to ensure marketing spend yields a profitable Return on Ad Spend (ROAS).

Financial & Performance Reporting

• GMV Ownership: Take direct accountability for hitting monthly and annual revenue/GMV targets across both outright sales and rental divisions.
• Data Transparency: Prepare high-impact weekly and monthly commercial reports detailing SKU-level profitability, funnel conversion rates, and the health/growth of the digital rental fleet.

Job Requirements

• The Experience: 3–5 years of hands-on e-commerce experience managing a brand’s flagship D2C website or major marketplace flagship store.
• The Tech Stack: Proficiency in Shopify Plus or Magento is a major plus. Strong working knowledge of GA4 and advanced Excel/Google Sheets skills are non-negotiable.
• Subscription Savvy: Prior exposure to subscription models, rental contracts, or CRM/lifecycle marketing tools (e.g., Salesforce, HubSpot, Braze, Insider) is highly advantageous.
• The Mindset: A data-obsessed, commercially aggressive professional who looks at a website and sees a retail storefront, not an IT project.

Skills