Job Description

Retail Marketing & Campaign Execution

• Plan and execute retail marketing campaigns and promotional activities.
• Coordinate in-store activations, events, roadshows, and partnerships.
• Identify local marketing opportunities to increase outlet traffic.
• Ensure timely rollout of campaigns across all outlets.
• Coordinate the production and distribution of marketing materials.
• Monitor campaign results and recommend improvements.

Customer Experience

• Ensure consistent customer experience across all outlets.
• Support initiatives to improve customer satisfaction and loyalty.
• Collect and analyze customer feedback.
• Identify service gaps and implement improvement plans.
• Work closely with outlet teams to enhance customer engagement.

Visual Merchandising & Retail Execution

• Ensure compliance with visual merchandising standards.
• Monitor product displays, promotional setups, and store presentation.
• Support new product launches and promotional activities.
• Conduct outlet visits to ensure execution consistency.

Outlet Operations Support

• Coordinate stock replenishment and inventory movement.
• Support outlets in resolving operational issues.
• Work with internal teams to ensure product availability.
• Ensure compliance with company policies and SOPs.

Reporting & Stakeholder Management

• Track sales performance and retail KPIs.
• Prepare reports and post-campaign evaluations.
• Monitor competitor activities and market trends.
• Manage relationships with vendors, landlords, and business partners.
• Collaborate with Operations, Marketing, Merchandising, and Supply Chain teams.

Job Requirements

• Minimum of 3 years of working experience in the related field is required.
• Experience in retail, lifestyle, consumer-facing brands, or marketing/event agencies is an added advantage.
• Strong understanding of how offline marketing drives brand awareness, footfall, conversion, and sales performance at outlet level.
• Proven experience in outlet marketing, local area marketing, in-store activations, events, and campaign execution.
• Familiarity with retail commercial metrics such as traffic, conversion rate, average order value, basket size, and campaign ROI.
• Strong project management skills with the ability to manage multiple campaigns across different outlets simultaneously.
• Good stakeholder management and communication skills, able to work effectively with operations teams, external vendors, landlords, and partners.
• Hands-on, proactive, detail-oriented, and comfortable working in a fast-paced retail environment.
• Willing to travel between outlets and support on-ground activation when required.

Skills