The Senior Executive, Marketing & PR is responsible for planning, coordinating and executing integrated marketing and public relations initiatives that strengthen brand awareness, support student recruitment objectives and enhance the institutions under Cyberjaya Education Group’s reputation across all campuses and stakeholder groups.

The role works closely with Faculties, Student Recruitment, internal departments and external partners to deliver high-quality campaigns, media engagement and marketing communications that are aligned with the Group’s brand strategy.

1. Integrated Marketing Campaigns

• Plan and execute integrated marketing campaigns to support student recruitment, brand awareness and institutional priorities
• Coordinate campaign implementation across multiple channels, ensuring alignment with approved objectives, timelines and brand guidelines
• Work closely with Faculties, Schools, and Student Recruitment teams to support programme marketing initiatives across the different entities

2. Public Relations & Media Engagement

• Coordinate media engagement activities including media releases, interviews, feature stories, press conferences and publicity opportunities
• Develop media materials and corporate communications that strengthen the institutions’ reputation
• Build and maintain positive working relationships with media partners and external stakeholders
• Monitor media coverage and prepare publicity reports

3. Stakeholder & Project Management

• Serve as the marketing and communications liaison for assigned Faculties, Schools and corporate departments
• Coordinate project timelines with internal stakeholders, designers, digital marketing and external agencies to ensure successful delivery
• Manage multiple campaigns and projects concurrently while maintaining quality and meeting deadlines

4. Marketing Communications & Brand Management

• Develop marketing and communication materials across both print and digital platforms
• Ensure all marketing collateral complies with brand guidelines and maintains a consistent brand identity
• Support corporate branding initiatives, events, launches and institutional campaigns

5. Campaign Performance & Continuous Improvement

• Monitor campaign performance and prepare post-campaign evaluations with key findings and recommendations
• Analyse marketing and publicity outcomes to identify opportunities for continuous improvement
• Support management reporting through timely updates on campaign progress and key achievements

Key Performance Indicators (KPIs)

Campaign Delivery

• Marketing campaigns delivered according to agreed timelines and objectives
• Marketing and PR projects completed within established service standards

Public Relations

• Positive media coverage achieved in line with departmental objectives
• Timely preparation and distribution of media materials

Stakeholder Satisfaction

• Positive feedback from Faculties and internal stakeholders on marketing support and responsiveness
• Effective coordination across cross-functional teams

Brand Compliance

• Marketing materials produced in accordance with brand guidelines
• Consistent quality across all communication channels

Experience

• 3–5 years of experience in marketing, public relations, corporate communications or a related field
• Experience managing integrated marketing campaigns and stakeholder engagement
• Experience within higher education or service industries is an advantage

Skills & Competencies

• Excellent written and verbal communication skills
• Strong project management and organisational abilities
• Ability to manage multiple priorities in a fast-paced environment
• Strong stakeholder management and interpersonal skills
• High attention to detail and commitment to quality
• Ability to work independently while collaborating effectively within a team

Success Profile

This role is best suited for someone who:

• Is highly organised and execution-focused
• Builds positive relationships with stakeholders and external partners
• Produces high-quality work under tight deadlines
• Demonstrates initiative, adaptability and accountability
• Has a strong appreciation for branding, communications and reputation management