Job Description

About Us:
Welcome to Dasher — where creativity, energy, and fresh ideas come together! We’re an e-commerce brand looking for a Digital Marketing Executive who’s passionate about Influencer Marketing to join our dynamic crew.

What's Your Role?
You’re not just a Digital Marketing Executive — you’re the one connecting the dots between our brands and the influencers who bring it to life. You’ll shape how we show up online and make our brand stand out across social media!
 

Responsibilities:

1. Influence & Inspire: Plan and execute creative influencer marketing strategies that grow our brand across Instagram, YouTube, TikTok, and XiaoHongShu.
   
2. KOLs & KOCs Connections: Find and build strong relationships with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) who fit our brand vibe.
   
3. Campaign Management: Lead influencer campaigns from start to finish — from ideas to execution — and make sure every campaign delivers engaging, impactful content.
   
4. Collaborative Content Creation: Work closely with influencers to create fun, authentic, and scroll-stopping content that keeps our brand in the spotlight.
   
5. Liaison with Brand Principals: Be the bridge between our team and brand principals — syncing ideas, approvals, and collaborations to keep every campaign on-brand and on-point.
   
6. Stay Ahead of the Trends: Keep up with the latest social media trends, platform updates, and best practices to keep our campaigns fresh and relevant.
   
7. Performance Insight: Track and analyze campaign results to uncover insights and ideas that help us grow and improve every time.
    

Who's there to support you?

• Guided Growth: From day one, you’ll be mentored by experienced seniors who’ll help you learn our brand, products, and best practices. They’ll guide you as you explore the exciting world of influencer marketing.
• Team Collaboration: You’ll work closely with our eCommerce team — your go-to partners for insights, data, and creative ideas. Together, you’ll brainstorm and build strategies that turn great ideas into impactful campaigns.
• Warehouse Support: Our warehouse team’s got your back — from preparing sample units to handling quick deliveries for influencers. They help ensure every campaign runs smoothly and feels authentic from start to finish.

Benefit Package:

1. Must-have:

• EPF, SOCSO, EIS Contribution
• Annual Increment
• Performance Bonus
• Annual Leave
• Medical Leave
• Compassionate Leave
  
  2. General:
• Medical Benefit
• Optical Benefit
• Dental Benefit
  
  3. Special at Dasher:
• Insurance
• Laptop provided
• Trip Vacation Voucher
• Anniversary Gift – Thank you for being with us!
• Birthday Gift – Must celebrate!
• Snacks, and Refreshment provided
• La Familia Benefit – you’re encouraged to spend time with family, treat them a meal and claim back from Dasher!
• Staff Discount – The deals can go real crazy~
• Festive Gifts and Celebrations
• Engaging bonding activities - sports, movie night and more – non-mandatory and feel free to suggest for more!

Challenging Industry – never worry about lacking opportunity to learn and grow

In the challenging industry of e-commerce, we’re facing new problems every now and then. Challenges never stop but Dasher is committed to overcome all of them and believes that where there is difficulty there is opportunity. Face challenges, take them on, conquer them and GROW!

Elite Teammates – a dream team

Dasher always committed to maintain a positive organisational culture, and further improve it. You will be working with different people with different strengths and expertise, but y’all share a thing in common, which is y’all are ELITE. The team focusing a lot on efficiency which will definitely drive you to discover and unleash your own potential. Take this opportunity to gain experience and knowledge from your teammates!

Career Progression – clear path ahead

Dasher has a high expectation on you to learn and grow fast. You’re expected to play a leader role in no more than two years. Learn to inspire and influence others here. Dasher has a very clear structure of career advancement, and at a point of time, it’s your call whether to develop your skillset towards a management path or a professional/technical path.

You & DASHER: 

We would rather describe ourselves to be a football team instead of a “family”. It is never our intention to make everyone stay together forever until their retirement. Instead, we emphasize on the values created and journey we went through together in achieving our mutual goals.

Dasher nurtures you with supports, resources and opportunity. You achieve personal growth via precious experience and knowledge you gained while staying with us, and also in such process you drive the success to Dasher as well, enabling the organisation to grow to next level.

At one point of time where you are ready to take on your new adventure outside of Dasher, we will treat it as a club transfer of football player, there should be no hard feeling and we will sincerely wish you all the best. Dasher might be just one of the stops that you have in your career journey but we will make it your most remarkable and memorable one.

Ready to influence with us? Apply now!

Job Requirements

What's the skill required?

• Multilingual Magic: Command over 中文, English, and Bahasa Malaysia.
• Fresh graduates encouraged to apply!
• Digital Marketing Experience: Hands-on experience in digital marketing, especially in influencer campaigns. Experience in e-commerce is a bonus!
• Social Media Savvy: Strong understanding of Instagram, YouTube, TikTok, and XiaoHongShu — you know how each platform works and what clicks with audiences.
• People Skills: Great communication and negotiation abilities to build strong, lasting relationships with influencers.
• Creative Thinker: You bring fresh, out-of-the-box ideas that get people talking.
• Analytical Mindset: You’re comfortable working with data, analyzing performance, and finding ways to improve results.
• Trend Awareness: You stay up to date with the latest digital trends, tools, and technologies.

Skills