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This job is for a Customer Retention Management Executive. You might like this job because you'll create campaigns to keep customers happy, track their buying habits, and boost sales from loyal shoppers. Your goal is to make every customer feel valued!
Job Description
1. Retention Campaign Ownership (CORE)
Plan & execute monthly retention calendar:
Repeat purchase campaigns
Inactive customer reactivation
VIP / high-value customer rewards
Fully responsible for campaign results
2. Customer Segmentation & Database Control
Segment customers into:
New / Active / VIP / Churned
Maintain clean and structured customer database
Consolidate data from:
Shopee
TikTok
WhatsApp / CRM
3. Revenue from Existing Customers
Drive minimum X% of monthly revenue from returning customers
Monitor:
Repeat Purchase Rate
Revenue contribution from existing customers
4. Customer Lifecycle Automation
Build and manage:
Abandoned cart follow-up
Post-purchase engagement
Inactive customer reminders
Optimize journey to reduce drop-off
Job Requirements
- Experience & Background
Minimum 1–2 years experience in E-commerce / CRM / Digital Marketing / Retention Marketing
Experience handling platforms such as:
Shopee / TikTok Shop / Lazada
WhatsApp CRM / Email marketing tools
Exposure to campaign execution with measurable results (not just posting or replying)
Skills
Data Analysis
Verbal Communication Skills
Additional Info
Company Activity
Last active - few minutes ago
Experience Level
1 - 3 Years of Experience
Career Level
Senior Executive
Job Specialisation
Company Profile
