Job Description

KOL & Influencer Management

• Source, recruit, and manage suitable KOLs, influencers, creators, and affiliates aligned with brand positioning. 
• Develop and maintain long-term relationships with influencers and agency partners. 
• Coordinate KOL campaigns, product seeding, collaborations, and paid partnerships. 
• Negotiate collaboration rates, deliverables, timelines, and campaign expectations. 
• Ensure all KOL content aligns with brand image, campaign direction, and company objectives. 
• Monitor influencer performance, engagement, and ROI effectiveness. 

Affiliate Program Management

• Build and expand company affiliate network across TikTok Shop, Shopee, and other platforms. 
• Manage affiliate onboarding, communication, performance tracking, and retention. 
• Develop affiliate incentive structures and performance strategies to drive sales growth. 
• Coordinate campaign schedules, promo activities, and commission structures with affiliates. 
• Monitor affiliate compliance with company branding and promotional guidelines.

Campaign Planning & Execution

• Plan and execute monthly KOL and affiliate marketing campaigns. 
• Coordinate campaign timelines with Marketing, Livestream, E-commerce, and Creative teams. 
• Prepare campaign briefs, content direction, and communication guidelines. 
• Ensure smooth execution of campaign deliverables and posting schedules. 
• Analyze campaign performance and propose improvement strategies.

Job Requirements

• Diploma or Bachelor’s Degree in Marketing, Mass Communication, Business, PR, or related field. 
• Minimum 2–4 years experience in KOL, influencer marketing, affiliate marketing, or social commerce industry. 
• Experience handling TikTok Shop, Shopee Affiliate, Instagram collaborations, or livestream campaigns is highly preferred. 
• Strong understanding of current social media trends, influencer ecosystem, and digital consumer behaviour. 
• Excellent communication, negotiation, and relationship-building skills. 
• Able to work in fast-paced and performance-driven environment. 
• Strong organizational and multitasking abilities. 
• Leadership experience is an advantage.

Skills