Job Description

1. Platform Strategy & Positioning

Develop and execute platform-specific strategy for Threads & X 

Define brand voice: 

Conversational 

Opinionated (but controlled) 

Engaging and relatable 

Identify content angles: 

Trends 

Industry commentary 

Brand storytelling

2. Content Creation (Daily Execution)

Create high-frequency, short-form content: 

Threads posts 

X tweets 

Reply threads / comment chains 

Craft: 

Hooks (first line must stop scrolling) 

Conversational tone 

Shareable insights

3. Real-Time Engagement & Community Building

Monitor and respond to: 

Comments 

Mentions 

Trending conversations 

Actively engage with: 

Followers 

Influencers 

Relevant industry accounts

4. Trend Monitoring & Fast Response

Identify trending topics, memes, and conversations 

React quickly with relevant brand content 

Ensure brand relevance without being forced or off-brand

5. Growth & Performance Tracking

Track: 

Follower growth 

Engagement rate 

Reach / impressions 

Identify what content works and double down 

Provide weekly insights + next action plan

Job Requirements

1. Experience (≤1 Year but Relevant)

Up to 1 year experience in social media / digital content / community management 

MUST have exposure to: 

Threads and/or X (Twitter) usage 

Real-time posting / engagement (not just scheduling)

2. Writing & Content Thinking (NON-NEGOTIABLE)

Strong ability to write: 

Short-form, conversational content 

Engaging hooks (first line matters) 

Opinion-based or storytelling posts 

Able to adapt tone: 

Casual / witty / informative (depending on brand)

3. Platform Behavior Understanding

Understand how Threads & X work: 

High frequency posting 

Engagement through replies 

Trend participation

4. Speed & Execution

Able to: 

Create content quickly (not overthink) 

Respond to trends within same day 

Handle multiple posts daily

5. Engagement & Community Skills

Comfortable: 

Replying to comments publicly 

Interacting with followers & other accounts 

Not afraid to: 

Start conversations 

Join discussions

6. Basic Data Awareness

Understand basic metrics: 

Engagement rate 

Reach / impressions 

Able to identify: 

What content performs vs flops

Skills