Job Description

De Perle is a beauty & fragrance trading company (representing brand like Joy.Ria Beauty, Galaxy Colors, RetroNails & Al-Wataniah) dedicated to inspiring confidence, fostering creativity, and celebrating individuality. Our innovative, trend-setting approach has positioned us as one of the fastest-growing brands in the beauty industry. Now, we’re seeking a talented individual to help us elevate our brand experience and social media engagement.  

As a De Perle marketing intern, you will have the opportunity to gain hands-on experience in content creation, social media management, and digital marketing within the beauty industry. Working closely with marketing team and assist in developing engaging and compelling content that resonates with our target audience, enhances brand awareness, and drives customer engagement across various platforms. 

Key Responsibilities

Content Creation

• Assist in brainstorming, planning, and producing engaging, trend-driven content for social media platforms, including Instagram, TikTok, and Facebook.
• Develop and execute creative ideas, themes, and concepts such as tutorials, product reviews, and style guides that align with brand values and resonate with our target audience.
• Write compelling copy for social media posts, product descriptions, blog articles, and other marketing materials.
• Analyze content performance metrics to optimize engagement, reach, and growth.

Social Media Management

• Support in managing and maintaining the brand’s social media presence, including content scheduling, community engagement, and follower interactions.
• Monitor trends, hashtags, and conversations to identify opportunities for timely and relevant content.
• Assist in analyzing performance data to refine content strategy and improve results.

Visual Content Creation

• Create and edit visually appealing graphics, videos, and other multimedia content for posts, stories, and campaigns.
• Use design tools (e.g., Canva, Adobe Creative Suite, CapCut Pro) to produce eye-catching visuals that reflect the brand aesthetic.

Influencer Outreach & Collaboration

• Assist in identifying, contacting, and collaborating with influencers, creators, and brand ambassadors to amplify awareness and reach new audiences.
• Support influencer partnerships and content collaborations, ensuring alignment with brand values and objectives.

Market Research & Trend Analysis

• Conduct research on beauty and fragrance industry trends, competitor strategies, and consumer preferences.
• Monitor competitor activities and market developments to generate insights and recommendations for content and marketing strategy.

Job Requirements

Job requirements

• Pursuing a degree in Marketing, Communications, Journalism, Digital Media, or related field.
• Passion for beauty, skincare, fragrance and makeup products, with a keen interest in the latest beauty trends and innovations.
• Strong written and verbal communication skills, with the ability to craft compelling and engaging content for diverse audiences.
• Proficiency in social media platforms, content management systems, and basic graphic design tools (e.g., Canva, Adobe Creative Suite & CapCut Pro).
• Creative thinking and problem-solving abilities, with a knack for generating fresh ideas and innovative content concepts.
• Detail-oriented and organized, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Ability to work independently as well as collaboratively in a team-oriented environment, demonstrating flexibility and adaptability.
• Previous experience in content creation, social media management, or digital marketing is a plus but not required. 

Skills