Job Description

Are you a creative soul and ready to turn your love for beauty, fragrance, and style into an exciting career opportunity?  

Look no further – we're on the hunt for a dynamic Marketing Executive to join our team!

De Perle is a beauty & fragrance trading company (representing brand like Joy.Ria Beauty, Galaxy Colors, RetroNails & Al-Wataniah) dedicated to inspiring confidence, fostering creativity, and celebrating individuality. Our innovative, trend-setting approach has positioned us as one of the fastest-growing brands in the beauty industry. Now, we’re seeking a talented individual to help us elevate our brand experience and social media engagement.  

Key Responsibilities

Content Creation

• Assist in brainstorming, planning, and producing engaging, trend-driven content for social media platforms, including Instagram, TikTok, and Facebook.
• Develop and execute creative ideas, themes, and concepts such as tutorials, product reviews, and style guides that align with brand values and resonate with our target audience.
• Write compelling copy for social media posts, product descriptions, blog articles, and other marketing materials.
• Analyze content performance metrics to optimize engagement, reach, and growth.

Social Media Management

• Support in managing and maintaining the brand’s social media presence, including content scheduling, community engagement, and follower interactions.
• Monitor trends, hashtags, and conversations to identify opportunities for timely and relevant content.
• Assist in analyzing performance data to refine content strategy and improve results.

Visual Content Creation

• Create and edit visually appealing graphics, videos, and other multimedia content for posts, stories, and campaigns.
• Use design tools (e.g., Canva, Adobe Creative Suite, CapCut Pro) to produce eye-catching visuals that reflect the brand aesthetic.

Influencer Outreach & Collaboration

• Assist in identifying, contacting, and collaborating with influencers, creators, and brand ambassadors to amplify awareness and reach new audiences.
• Support influencer partnerships and content collaborations, ensuring alignment with brand values and objectives.

Market Research & Trend Analysis

• Conduct research on beauty and fragrance industry trends, competitor strategies, and consumer preferences.
• Monitor competitor activities and market developments to generate insights and recommendations for content and marketing strategy.

Job Requirements

Job requirements

• Pursuing a degree in Marketing, Communications, Journalism, Digital Media, or related field.
• Passion for beauty, skincare, fragrance and makeup products, with a keen interest in the latest beauty trends and innovations.
• Strong written and verbal communication skills, with the ability to craft compelling and engaging content for diverse audiences.
• Proficiency in social media platforms, content management systems, and basic graphic design tools (e.g., Canva, Adobe Creative Suite & CapCut Pro).
• Creative thinking and problem-solving abilities, with a knack for generating fresh ideas and innovative content concepts.
• Detail-oriented and organized, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Ability to work independently as well as collaboratively in a team-oriented environment, demonstrating flexibility and adaptability.
• Previous experience in content creation, social media management, or digital marketing is required. 

Skills