Job Description

 We are seeking an experienced Live Commerce Manager to lead and drive the performance of live selling on TikTok and Shopee platforms. This role involves managing a team of live hosts, planning campaign strategies, and collaborating across departments to achieve sales targets and business growth.

Key Responsibilities

1. Live Host Management (Operational)

• Organize and monitor live host schedules (15–20 hosts).
• Ensure live slots are consistent and meet daily/weekly live hour targets.
• Train and coach hosts on pitching, engagement, compliance, and energy.
• Monitor each host’s performance (viewer count, conversion, GMV).
• Act as a liaison between live hosts and HQ for issues/feedback.

1. Campaign & Strategy (Platform)

• Work with TikTok & Shopee Account Managers to capture campaign opportunities.
• Integrate campaign calendars, vouchers, mega sales into live plans.
• Plan ads (TikTok Ads/Shopee Ads) to support key live sessions.
• Analyze live data (CTR, CVR, GMV, AOV) and provide improvement strategies.
• Develop creative content angles (hooks, storytelling, upsell strategies).

1. Cross-team Collaboration

• Collaborate with the Marketing team to align promotions and creative assets.
• Coordinate with Inventory & Operations teams to ensure stock availability.
• Prepare regular performance reports for Management.

Key Performance Indicators (KPIs)

• 95% of live slots filled weekly.
• Achieve monthly GMV target through live selling.
• Increase conversion rate & AOV each quarter.
• At least 70% of hosts maintain “above standard” performance.
• Participate in 100% of major campaigns (Mega Sales, Payday, Double Digit).
• Positive ROI on ads (ROAS > X).

Nice to Have (Bonus):

• Previous experience as a live host.
• Existing network with TikTok/Shopee Account Managers.
• Creative mindset with the ability to generate engaging live content ideas.

Job Requirements

• Minimum 2–3 years of experience in E-commerce / Live Commerce / Digital Marketing.
• Strong understanding of TikTok Shop & Shopee ecosystems (algorithm, campaigns, ads).
• Proven leadership skills to manage 15–20 live hosts.
• Strong analytical skills to interpret data and translate into strategy.
• Excellent communication skills to liaise with platform Account Managers and motivate hosts.

Nice to Have (Bonus):

• Previous experience as a live host.
• Existing network with TikTok/Shopee Account Managers.
• Creative mindset with the ability to generate engaging live content ideas.

Skills