Job Description

• Focuses on day-to-day execution
• Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
• Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
• Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
• Generates campaign reports and is responsible for pacing, QA and trafficking

• Supports in the delivery of Programmatic, Social or Search campaigns
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client. The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
• Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness
• Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
• Works closely with Account Managers to set up campaigns across various platforms 
• Manages the time management flow, from delivery of creative assets to setup the campaigns on time

Job Requirements

• Minimum 2-4 years of hands-on experience preferably in an agency environment.
• Proficient working knowledge on Google Adwords (SEM, GDN & YT), Bing ads, Facebook. Experience on LinkedIn Ads, Twitter Ads etc is a plus. 
• Advanced knowledge and proven experience in planning and executing SEM, Display, YT and Paid Social Campaigns. 
• Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel. 
• Business acumen with ability to assist business teams with proposals and meeting preparation. 
• Ability to create reports from multiple sets of data. Mixture of implementation of Analytics and reporting preferred. 
• Proficiency in MS Excel, should understand formulas and pivot tables. 
• Ability to work both independently and in a team-oriented environment 
• Google ​Certifications will be an added advantage.

• Bachelor’s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering 
• Demonstrable experience in one of more data management disciplines such as data analytics, data governance, data quality, reporting and data validation.
• Ability to think through market or client challenges and shape propositions or solutions that we can offer to the market/our clients. 
• Management of teams tasked to deliver business and technical outcomes for clients. 
• Dealing with, applying and understanding technical data concepts but with the ability to clearly communicate these to senior non-technical audiences.

Additional Info