Job Requirements
Requirements:
● Minimum 3-4 years of hands-on experience preferably in an agency environment.
● Proficient working knowledge on Google Ads (SEM, GDN & YT), Bing ads, Facebook. Experience on LinkedIn Ads, Twitter Ads etc, DV360/DCM is a plus.
● Advanced knowledge and proven experience in planning and executing SEM, Display, YT and Paid Social Campaigns
● Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel.
● Business acumen with ability to assist business teams with proposals and meeting preparation
● Ability to create reports from multiple sets of data. Mixture of implementation of Analytics and reporting preferred.
● Proficiency in MS Excel should understand formulas and pivot tables.
● Ability to work both independently and in a team-oriented environment
● Should have high levels of integrity, autonomy, self-motivation.
Great to have:
● Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
● Google, Facebook, Twitter or any other tool certifications
● Ability to troubleshoot and fix tracking tags& website analytics issues
● Ability to develop cross channel marketing strategies to improve ROI for clients