Job Summary

• Support the Sales Manager to plan, organize and implement activities in line with department marketing objectives.
• To integrate the objectives from brand owners/clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities
  Consumer marketing (bundle buys, gift with purchased, etc.) translating to increased sell through and
  strengthened market share
  Ensure optimum balance between various marketing activities :
  - Brand building exercises (media advertising, prize & event sponsorships, product launches, etc.
  - Education (internal & external product training, etc.
  - Trade marketing (POSM, promoters, fixtures, display stands, etc.) and

 

To effectively manage the marketing functions detailed below :

Advertising & Promotion

• To monitor and obtain the most reasonable rates paid to advertising media owners from the various media formats e.g. electronic / print/radio / outdoor.
• To establish close business liaison and promote goodwill / public relations with media owners.
• Formulate and monitor the implementation of advertising and promotion strategies and its effectiveness in meeting preset objectives

 

Business Management

• To fully utilize the Regionally Aligned Brand Planning templates for all clients.
• To ensure all marketing activities are within allocated A&P budget determined for relevant agencies.
• To ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms.
• To liaise closely with clients to secure full or partial activities funding for ad-hoc activities.
• To work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives

 

Trade Marketing

• Custodian of the brand's image at the retail level (in the absence of a Trade Marketing Manager). To determine merchandising standards.
• To study and determine the most effective cost and implementable form of POSM to raise product visibility or high.

Other Responsibilities

• Assist in all others duties as directed from superior from time to time
• Conduct or make available scheduled product training

General Responsibilities

Product Management

• To play a strategic role in ensuring range and product selection meets market trends and requirements
• To monitor the brands proactive approach towards consumer tastes and preferences at the local level
• To ensure inventory levels are managed within contractual agreements
• To ensure trade returns are managed within contractual agreements
• To conduct financial feasibility study of promotion activities to ensure in line with profit objectives
• To provide listing standards for the distribution channels taking into account product relevance, sale potential, entry cost (listing), market return risks, etc.
• To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards, etc., to be executed by the sales and finance teams

Functional Skills and Knowledge

• Demonstrate sound knowledge and understanding of the business and industry.
• Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices.
• Demonstrate advanced research and analytical skills.
• Demonstrate fluency in English (both written and spoken) Soft skills Education.

Education

• Minimum Degree in Business Administration/Marketing/Allied Health or related field. 
• Minimum 4-5 years of relevant working experience, preferably in the Pharmaceutical industry managing the Consumer Health portfolio.

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