Job Description

At DNA Creative Communications, we believe that hard work beats talent when talent doesn’t work hard. We are a multiple award-winning, dynamic, and passionate team that thrives on a challenger mentality – always questioning the status quo and seeking innovative ways to amplify the brands that we work with. We understand what brands need, and we focus on helping them find their true purpose and voice in a crowded marketplace. If you are a hardworking, strategic thinker with a creative spark and a drive to make things happen, we want you on our team.

We are looking for a Social Media Strategist to join our team and elevate our clients’ social media presence. You’ll bring your expertise in social strategy, content creation, and community management to the table, helping us craft compelling narratives and execute campaigns that resonate with audiences across all social media platforms. This role will offer you a mix of creative freedom, tactical implementation and project management, and you’ll gain valuable experience working across integrated marketing channels.

KEY RESPONSIBILITIES:

1. Social Media Strategy Development: Design and implement social media strategies that align with clients’ overall brand objectives, driving engagement, awareness, and conversions.
2. Content Planning: Hands-on role in content planning and curation for social media platforms (TikTok / Instagram / Facebook / LinkedIn / XHS / X) ensuring messaging and content is consistent, on-brand, and effective in reaching target audiences.
3. Platform Management: Manage day-to-day social media activity across multiple platforms including posting, scheduling, and community engagement.
4. Analytics and Reporting: Track performance metrics and generate reports to measure the effectiveness of campaigns, identifying areas for optimization and improvement.
5. Social Media Advertising and Performance Marketing: Seamlessly plan and execute performance - driven campaigns on social media, optimizing media spending and generating flawless reports to justify spend and boost results for our clients.
6. Client Management: Act as principle point of contact between the agency and our clients. Work closely with clients on a daily basis to understand their goals, manage expectations and deadlines, providing solutions and ensuring strategies and content meet their needs while providing regular updates and performance insights
7. Trendspotting and Innovation: Stay ahead of industry trends and emerging social media features, bringing fresh, innovative ideas to campaigns that keep our clients at the forefront of digital marketing.
8. Cross-Channel Integration: Collaborate with other departments to ensure social media initiatives are aligned with broader marketing strategies, including paid media, PR, events and creative campaigns.
9. New Business Development: Contribute to the growth of the agency by assisting with social media pitches and proposals for potential clients.
10. Team Management and Account Health: Ensuring overall health and profitability of your accounts through effective management of your accounts' P&L as well as managing, mentoring, leading and growing your own team.

Job Requirements

WHAT WE ARE LOOKING FOR:

1. Min. 4 years of hands-on, proven experience as a Social Media Strategist or in a similar role within a marketing agency or brand environment.
2. Proven experience handling large-scale digital/social media campaigns on a national/regional level. Experience with government campaigns is a bonus.
3. Proven experience running performance marketing campaigns with verifiable results.
4. A data-driven approach: experience using and leveraging social media listening tools to enhance campaign results.
5. A deep understanding of social media platforms, including the backend workings of all platforms (Meta/X/LinkedIn/TikTok/XHS), trends, and best practices, with a demonstrated ability to create content that resonates.
6. Strong analytical / research skills and experience using social media analytics tools to drive data-informed decisions.
7. Excellent communication, interpersonal and writing skills with a keen eye for detail and brand consistency.
8. A creative, results-oriented mindset with the ability to think strategically while executing tactically.
9. Ability to work both independently and collaboratively, managing multiple projects and deadlines in a fast-paced environment.
10. Acute attention to detail.
11. The ability to work under pressure and multitask. 
12. A ‘never quit’ attitude, with an inclination to always find a solution.
13. Strong leadership skills and the ability to inspire and motivate a team.
14. High level of proactiveness and initiative, with an ability to multitask and work underpressure.
15. Great time management skills - for yourself and for others.
16. Great oral and written communication skills - high level of proficiency in written and spoken English and Bahasa Malaysia is a must. The ability to speak and write in other languages is a bonus. 

 WHY DNA CREATIVE COMMUNICATIONS?

• Be part of a tribe that values and recognizes passion, creativity, and hard work above all else.
• Work in a collaborative environment where your ideas and contributions matter.
• Gain hands-on experience in integrated marketing, with opportunities to grow and develop your skills across a variety of digital and offline channels.
• Join a team of like-minded individuals who are passionate about challenging the status quo and making an impact for clients.

Skills