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Assistant Retail Marketing Manager (Retail/Channel/Trade)

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This job is for an Assistant Retail Marketing Manager who helps create and launch marketing campaigns at stores. You might like this job because you get to work on exciting projects, visit shops, and directly impact sales while collaborating with various teams!

Undisclosed

Sri Gombak, Selangor

Job Description

We are seeking a hands-on and performance-driven Retail Assistant Marketing Manager to lead, support and execute strategic and tactical marketing initiatives across our retail outlet network. Acting as a vital link between HQ and the field, this role is responsible for translating marketing strategies into impactful on-ground executions tailored to outlet needs and performance levels. 

The ideal candidate thrives in a fast-paced retail environment, understands local market dynamics, and is passionate about data-informed decision-making, campaign planning and execution, and driving retail-level results. 

Key Responsibilities

 

1.Retail Marketing Execution & Oversight 

  • Plan and execute marketing campaigns across national, cluster or outlet levels — including grand openings, local activations and rejuvenation efforts for underperforming outlets. 
  • Conduct outlet visits to support, observe and ensure high-quality campaign execution aligned with brand and operational standards. 
  • Collaborate closely with the Operations team to ensure outlet staff are well-briefed and actively supporting campaign rollouts with ongoing monitoring. 
  1. Outlet Performance Monitoring & Local Strategy 
  • Monitor outlet performance and identify opportunities to drive traffic, engagement and revenue. 
  • Develop targeted data-informed strategies and activations tailored to local needs. 
  • Proactively refine or adjust campaign plans when performance falls short of targets. 
  • Stay updated on local market dynamics and competitor activity. 

3.Stakeholder Collaboration 

  • Work closely with key stakeholders, the Retail Marketing Manager, the broader marketing team and cross-functional teams to plan, adapt and execute campaigns. 
  • Coordinate with creative and media agencies to produce campaign materials and content. 
  • Provide timely on-ground insights to refine messaging and targeting strategies. 

4.Performance Tracking & Reporting 

  • Track and report campaign effectiveness across outlets on a consistent basis. 
  • Support post-campaign reviews with performance insights and actionable recommendations. 
  • Oversee internal coordination to ensure timely delivery of campaign data and reports. 

5.Retail Calendar & Local Opportunities 

  • Maintain visibility over outlet-level calendars, campaign timelines and key promotional moments. 
  • Identify and support relevant local marketing opportunities — including community events and partnerships — to enhance brand visibility and customer connection. 

Job Requirements

 Experience Required 

  • 5–7 years of experience in marketing with at least 3 years in a retail outlet-focused or field marketing role. 
  • Proven track record in campaign execution, performance monitoring and local activations. 
  • Experience in multi-location retail or service-based environments is highly preferred. 
  • Familiarity with digital marketing including social media, CRM and content is an advantage. 
  • Willing to travel occasionally and spend time on-site at retail outlets as needed. 

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications or a related field. 
  • Strong understanding of retail operations and outlet-level marketing. 
  • Excellent coordination, communication and stakeholder management skills. 
  • Analytical and proactive in using performance data to inform decisions. 
  • Able to work independently while collaborating effectively across teams. 
  • Fluent in both Bahasa Malaysia and English. 
  • Willing to travel occasionally and work flexible hours including weekends and public holidays as needed. 

Skills

Stakeholder Management
Data Analysis
Retail Marketing Strategy
Promotional Campaigns

Company Benefits

Opportunity for Career Growth

Unlock your potential with skill-building programs, mentorship, and development opportunities in a fast-growing, innovative environment.

Yearly Increment

Enjoy annual salary increases based on your performance and company success.

Performance Bonus

Be rewarded for your hard work with performance-based bonuses that recognize your contributions.

Birthday Leave

Celebrate your birthday with a paid day off, just for you!

Free Laundry Services

Take advantage of free laundry services, saving time and money.

Employee Reward Points System

Earn points for great performance and redeem them for exciting gifts.


Additional Info

Company Activity

Last active - few hours ago

Career Level

Manager / Team Lead


Company Profile

DobiQueen-logo-image

DobiQueen

dobiQueen is a technology-driven laundry service company that offers a seamless laundry experience through blending of people, processes, and technology. At dobiQueen, we are passionate about delivering excellence. Our core values shape a supportive and collaborative environment where innovation thrives. We believe in empowering employees to grow both personally and professionally, offering opportunities to develop...