Job Description

We are seeking a hands-on and performance-driven Retail Assistant Marketing Manager to lead, support and execute strategic and tactical marketing initiatives across our retail outlet network. Acting as a vital link between HQ and the field, this role is responsible for translating marketing strategies into impactful on-ground executions tailored to outlet needs and performance levels. 

The ideal candidate thrives in a fast-paced retail environment, understands local market dynamics, and is passionate about data-informed decision-making, campaign planning and execution, and driving retail-level results. 

Key Responsibilities

1.Retail Marketing Execution & Oversight 

• Plan and execute marketing campaigns across national, cluster or outlet levels — including grand openings, local activations and rejuvenation efforts for underperforming outlets. 
• Conduct outlet visits to support, observe and ensure high-quality campaign execution aligned with brand and operational standards. 
• Collaborate closely with the Operations team to ensure outlet staff are well-briefed and actively supporting campaign rollouts with ongoing monitoring. 

2.Outlet Performance Monitoring & Local Strategy 

• Monitor outlet performance and identify opportunities to drive traffic, engagement and revenue. 
• Develop targeted data-informed strategies and activations tailored to local needs. 
• Proactively refine or adjust campaign plans when performance falls short of targets. 
• Stay updated on local market dynamics and competitor activity. 

3.Stakeholder Collaboration 

• Work closely with key stakeholders, the Retail Marketing Manager, the broader marketing team and cross-functional teams to plan, adapt and execute campaigns. 
• Coordinate with creative and media agencies to produce campaign materials and content. 
• Provide timely on-ground insights to refine messaging and targeting strategies. 

4.Performance Tracking & Reporting 

• Track and report campaign effectiveness across outlets on a consistent basis. 
• Support post-campaign reviews with performance insights and actionable recommendations. 
• Oversee internal coordination to ensure timely delivery of campaign data and reports. 

5.Retail Calendar & Local Opportunities 

• Maintain visibility over outlet-level calendars, campaign timelines and key promotional moments. 
• Identify and support relevant local marketing opportunities — including community events and partnerships — to enhance brand visibility and customer connection. 

Job Requirements

 Experience Required 

• 5–7 years of experience in marketing with at least 3 years in a retail outlet-focused or field marketing role. 
• Proven track record in campaign execution, performance monitoring and local activations. 
• Experience in multi-location retail or service-based environments is highly preferred. 
• Familiarity with digital marketing including social media, CRM and content is an advantage. 
• Willing to travel occasionally and spend time on-site at retail outlets as needed. 

Requirements

• Bachelor’s Degree in Marketing, Business, Communications or a related field. 
• Strong understanding of retail operations and outlet-level marketing. 
• Excellent coordination, communication and stakeholder management skills. 
• Analytical and proactive in using performance data to inform decisions. 
• Able to work independently while collaborating effectively across teams. 
• Fluent in both Bahasa Malaysia and English. 
• Willing to travel occasionally and work flexible hours including weekends and public holidays as needed. 

Skills