Job Description

We create hundreds of beauty TikToks monthly for global brands.

We need a writer who is fast, sharp, trend-aware, and obsessed with hooks + angles.

If you live on TikTok, speak fluent Beauty-Tok, and can flip between English & BM effortlessly — this is your role.

What You’ll Do

• Write scripts, hooks, and angles for TikTok/IG content (beauty, skincare, makeup, lifestyle).
• Develop ideas fast — trends, stitches, POV, challenges, raw style, ASMR, creator POV.
• Localise brand messaging into social-first content for MY audience.
• Work with creators & content producers to refine tone, pacing, clarity.
• Craft both English & BM versions that feel native, not translated.
• Use AI tools (ChatGPT, Gemini, CapCut AI, Notion AI) to speed up research + ideation.
• Stay updated on beauty trends, product claims, TikTok formats, and consumer behaviour.

You’ll Thrive Here If You Are

• A strong writer who thinks in hooks, scroll-stoppers, and social behaviour.
• Comfortable in English + Bahasa, mixing both when needed.
• Beauty-obsessed — ingredients, claims, textures, K-beauty, glow-up culture.
• Trend-driven — you follow TikTok creators, sounds, formats daily.
• Fast but precise — high volume, high quality.
• AI-native — not afraid of automating drafts, exploring angles, or prompting.
• Collaborative — able to work with producers, editors, designers.

Job Requirements

What We’re Looking For

• 1–2 years writing for social or content (beauty/lifestyle preferred).
• Solid understanding of TikTok psychology (retention, pacing, thumb-stop moments).
• Able to turn product benefits into simple, relatable storytelling.
• Familiar with CapCut, IG/TikTok tools, and basic creator workflows.

 Not a Fit If You…

• Don’t watch TikTok
• Struggle with writing speed
• Can’t switch tone between English/BM
• Don’t understand beauty trends
• Need heavy hand-holding

Skills