Job Description

About the Role

Are you an energetic and creative marketer who enjoys turning ideas into impactful campaigns?

Dressing Paula is looking for a Senior Marketing Executive in planning and executing marketing initiatives across multiple channels. You will take ownership of projects including campaigns, product launches, events, activations, promotions and brand collaborations .

We’re looking for someone who is proactive, organised and commercially driven, with strong project management skills and the ability to manage multiple projects independently.

What You’ll Be Doing

• Plan and execute marketing campaigns and initiatives in line with the brand’s marketing calendar and business objectives.
• Project manage events and activations , including in-store activities, pop-ups, product launches and other brand events from planning to execution.
• Coordinate with cross-functional teams to manage timelines, deliverables and execution of marketing initiatives.
• Manage monthly promotions and campaign mechanics , ensuring they are aligned with commercial priorities and growth objectives.
• Support marketing planning and budgeting, including campaign timelines, resource allocation and tracking of marketing spend.
• Manage brand collaborations and partnerships , including proposals, communication, coordination and follow-through with external partners.
• Identify new partnership opportunities that can drive brand awareness, customer acquisition and business growth.
• Oversee and approve social media content produced by the Social Media Marketing Executive, ensuring alignment with brand direction and marketing objectives.
• Monitor market trends, competitor activities and customer preferences to identify new opportunities.
• Track campaign performance and prepare reports to evaluate the effectiveness of marketing initiatives.

Job Requirements

What We’re Looking For

• At least 3 years of experience in a marketing role .
• Diploma or Bachelor’s Degree in Marketing, Communications, Business, or a related field .
• Experience in project management, campaign planning, events, retail marketing or brand partnerships is an advantage.
• Experience in the fashion retail industry is a strong plus.
• Good understanding of digital marketing, social media and content marketing.
• Strong project management and organisational skills, with the ability to manage multiple projects simultaneously.
• Creative, proactive and confident in taking initiative.
• Strong communication skills with the ability to work effectively with internal teams and external partners.
  

Join Us

If you’re passionate about marketing, brand building and creating meaningful customer experiences , we’d love to hear from you.

Apply now and join the Dressing Paula team!

Skills