Job Description

Digital Marketing & Social Media Intern

Key Responsibilities

Social Media Management

• Maintain an active and consistent presence on Facebook, Instagram, TikTok, and other assigned platforms.
• Plan and schedule posts based on the company’s content calendar.
• Create engaging social media content, including posts, stories, reels, and short-form videos.
• Write captions, promotional copy, video scripts, headlines, and calls to action.
• Monitor comments, messages, and audience engagement.
• Research current trends, competitors, and new content opportunities.
• Help grow the company’s followers, reach, engagement, and brand awareness.

Content Creation

• Develop creative ideas for social media campaigns and promotional content.
• Assist with video shooting, editing, and short-form video production.
• Write video scripts, hooks, captions, and marketing copy.
• Create product demonstrations, educational content, promotional videos, and lifestyle content.
• Adapt content for different platforms and target audiences.
• Maintain an organised library of photos, videos, designs, and marketing materials.

Graphic Design and Digital Advertising

• Design social media posts, promotional banners, advertisements, product visuals, and campaign materials.
• Use Canva, Adobe Photoshop, Illustrator, or similar design tools.
• Resize and adapt designs for Facebook, Instagram, TikTok, websites, and advertisements.
• Assist in preparing creatives and copy for social media advertising campaigns.
• Monitor basic advertising results and prepare performance updates.
• Ensure all content follows the company’s branding and visual style.

E-Commerce and TikTok Shop Support

• Assist with managing and monitoring the company’s TikTok Shop and other e-commerce platforms.
• Update product listings, descriptions, images, prices, and promotional information when assigned.
• Monitor products, campaigns, vouchers, customer engagement, and shop performance.
• Support product launches, affiliate activities, livestream preparation, and sales campaigns.
• Help identify opportunities to improve product visibility, customer engagement, and online sales.

Reporting and Coordination

• Track basic content performance, including reach, views, engagement, follower growth, enquiries, and conversions.
• Prepare weekly or monthly social media performance reports.
• Coordinate with the team on promotions, product launches, events, and marketing campaigns.
• Perform other related marketing duties assigned by the supervisor.

Job Requirements

• Currently studying or recently graduated in Marketing, Mass Communication, Business, Multimedia, Graphic Design, or a related field.
• Familiar with Facebook, Instagram, TikTok, and current social media trends.
• Able to write clear and engaging captions, scripts, and promotional copy.
• Basic graphic-design skills using Canva, Photoshop, Illustrator, or similar tools.
• Basic video-editing skills using CapCut, Premiere Pro, or similar tools.
• Creative, responsible, organised, and able to meet deadlines.
• Willing to learn and comfortable working both independently and with a team.
• Comfortable appearing in videos is an advantage but not compulsory.
• Knowledge of e-commerce platforms, TikTok Shop, Meta Business Suite, or digital advertising is an advantage.
• Good communication skills in [English/Bahasa Malaysia/Chinese—amend as required].

What You Will Learn

• Social media planning and management.
• Content creation, video production, and copywriting.
• Graphic design and brand communication.
• E-commerce and TikTok Shop operations.
• Digital advertising and performance reporting.
• Campaign planning and audience engagement.

Skills