Job Description

The Ads Executive is responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across digital platforms to generate quality leads, increase brand awareness, and maximize return on advertising investment (ROAS). The role works closely with the marketing, design, and sales teams to ensure campaigns support the company's business objectives.

In this role, you will collaborate closely with internal teams, including the Marketing Executive, Social Media Executive, Graphic Designer, Sales Team, and Operations Team, to plan and execute effective marketing initiatives while ensuring brand consistency and business objectives are met. You will also liaise with external stakeholders such as advertising platform representatives, marketing agencies (where applicable), and media vendors to coordinate campaigns, manage partnerships, and optimize marketing performance. 

Key Responsibilities

Paid Advertising Management:

• Plan, create, launch, and optimize advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other relevant platforms.
• Manage advertising budgets efficiently to maximize campaign performance.
• Conduct A/B testing on ad creatives, copy, and audience targeting.
• Monitor campaign performance and make data-driven adjustments to improve results.
• Implement retargeting and remarketing campaigns.

Campaign Planning:

• Develop advertising strategies aligned with marketing objectives.
• Identify target audiences and customer segments.
• Create campaign timelines and advertising schedules.
• Collaborate with the marketing team on promotional campaigns and product launches.

Performance Analysis:-

• Track key advertising metrics including : 

  *Cost Per Lead (CPL)

  * Cost Per Click (CPC)

  * Click-Through Rate (CTR)

  * Conversion Rate

  * Return on Ad Spend (ROAS)

  * Cost Per Acquisition (CPA)

* Prepare weekly and monthly campaign performance reports.

* Recommend improvements based on campaign insights.

 Content & Creative Coordination:

• Prepare advertising briefs for graphic designers and content creators.
• Review ad creatives to ensure compliance with platform policies and brand guidelines.
• Work with the Social Media Executive to repurpose high-performing organic content into paid campaigns.

Website & Landing Page Optimisation:

• Coordinate with relevant stakeholders to improve landing page performance.
• Ensure landing pages align with campaign objectives.
• Monitor conversion funnels and identify opportunities to improve user experience.

Market Research:

• Monitor competitor advertising activities.
• Stay updated on advertising platform updates and best practices.
• Identify new opportunities for audience growth and lead generation.

Job Requirements

Qualifications:

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Advertising, Communications, or a related field.
• Minimum 1–3 years of experience managing paid advertising campaigns.
• Experience with Meta Ads Manager and Google Ads is preferred.
• Experience with TikTok Ads or LinkedIn Ads is an advantage.

Required Skills:

• Strong analytical and problem-solving skills.
• Proficiency in Meta Ads Manager and Google Ads.
• Understanding of advertising funnels and customer journeys.
• Knowledge of Google Analytics (GA4) and Google Tag Manager is an advantage.
• Excellent communication and project coordination skills.
• Ability to interpret campaign data and make optimization decisions.
• Strong attention to detail and budget management.

Key Performance Indicators (KPIs):

• Number of qualified leads generated.
• Cost Per Lead (CPL).
• Return on Ad Spend (ROAS).
• Conversion Rate.
• Click-Through Rate (CTR).
• Cost Per Acquisition (CPA).
• Campaigns delivered on schedule.
• Monthly advertising budget adherence.
• Improvement in campaign performance over time.

Skills