AI-generated summary
- Run competitor breakdowns, research audiences, craft angles & scripts, direct editors, analyze ad results.
- Join a performance-driven e-commerce team scaling in the US.
- Measured on profitable spend with clear Q1 targets; beat playbook, grow!
Job Description
We're a performance-driven e-commerce brand scaling in the US market. We're looking for a Creative Strategist to join our team and help scale our creative, from customer research and angle development to scripts, briefs, and performance analysis.
This is a results-driven role. You'll start with a documented process and a clear testing system, but we're not hiring someone to just follow it. You're measured on profitable spend scaled through your creatives, with clear targets set for each month of your first quarter. People who beat the playbook and keep improving it grow with us.
You can work fully remote or from our office in Petaling Jaya, whichever suits you best.
What you'll do
- Run daily competitor/winning-ad breakdowns
- Do deep, evidence-based audience research
- Develop angles, hooks, and full scripts on iterating proven winners and adapting competitor structures, while testing new formats.
- Direct video editors to produce assets accurately. You don't need to edit video yourself, but you must be hands-on with AI clip, image, and voice generation. Take the initiative to test new release or version yourself, and judge for yourself whether it produces better output for our creatives.
- Analyze every launched ad against its metrics and report learnings and next tests to your manager
- Lead a weekly meeting with your video editors
Job Requirements
- Proven direct-response copywriting for Meta ads, with a clear sense of what converts and why.
- A track record of directing creatives that drove measurable business results (scaled spend at profitable ROAS/CPA), not engagement
- Sharp analysis and can explain why an ad won or lost and turn it into the next test
- Strong on customer psychology, awareness/sophistication, and hook/angle copywriting.
- Experience writing briefs and directing editors
- A self-starter who tests new angles, formats, and tools beyond the playbook, and can show results from doing it
- Organized, proactive, and able to run many concurrent tests and close every loop.
- Strong written English
- Nice to have: Hands-on experience with AI in your creative workflow.
Right to Work Requirements
- No specific requirements
Working Arrangement
- Remote
Skills
Company Benefits
Grow With a Team
We're a team of self-starters and that values learning and growing. Let's work, learn, grow, and earn together!
Team Members That Cares
A team that isn't big enough for office politics to happen and small enough that we could care for every one of our team members (including you!)
Valuable ($$) Skill Learning
You'll get to learn some really valuable social media marketing that will be highly beneficial either for yourself or your future career endeavour.
Additional Info
Company Profile
