Job Description

Role Summary

We’re looking for a Business Development Specialist to build and drive our new business pipeline from the ground up. You’ll be the agency’s front line: identifying prospects, opening conversations, and converting opportunities into signed clients.

Depending on the opportunity, you’ll be selling By The Billions experience packages (integrated campaigns combining offline and online marketing) and El Papi Creatives’ core marketing services, which include social media management, creative campaigns, digital PR campaigns, and KOL campaigns.

This role combines business development hustle with commercial follow-through.

Check us out here:
https://www.elpapicreatives.com/
https://bythebillions.my/ 

Responsibilities

• Build and manage a new business pipeline from scratch using a targeted hunt list across key brands and industries.
• Conduct outbound prospecting through cold calling, door knocking, LinkedIn outreach, and email campaigns.
• Attend industry events, networking functions, and conferences to build relationships and generate leads.
• Qualify inbound and outbound opportunities, understanding prospect needs and matching them to agency capabilities.
• Lead pitch presentations and proposal development in collaboration with the creative and strategy teams.
• Manage the full sales cycle from first contact through negotiation and contract signing.
• Build and maintain strong client relationships, acting as their main point of contact for all project-related communications.
• Gather and understand client briefs, communicate these to the internal team, and ensure that client feedback is accurately conveyed and implemented.
• Grow and maintain current accounts by identifying upsell opportunities, and develop sales strategies to convert high-potential prospects into new business.
• Track and report on pipeline activity, conversion rates, and revenue targets.

Job Requirements

Requirements

Must-have:

• 4–7 years of experience in business development, sales, or a hybrid of both.
• Background in marketing, advertising, or communications (either client-side or agency-side).
• Proven track record of building pipeline and closing deals, with numbers to back it up.
• Comfortable with high-volume outbound activity: cold calls, walk-ins, event networking.
• Strong presentation, verbal and proposal writing skills.
• Self-starter who can operate independently without waiting for direction.

Strong preference:

• Prior experience in agency business development or sales, ideally within a marketing or creative agency.
• An existing network of industry contacts that can be activated as prospects.

Nice-to-have:

• Experience working with automotive brands or within the automotive industry.
• Familiarity with the Malaysian marketing and advertising landscape.

Character Traits We Value

• Resourceful. Finding opportunities through cold calls, event networking, or creative outreach rather than waiting for leads to come in. Making things happen with whatever tools and channels are available.
• Resilient. Handling frequent rejection without letting it affect the next call or meeting. Outbound sales means hearing "no" often, and the role requires someone who moves on quickly.
• Commercially sharp. Picking up on what a prospect actually cares about, reading buying signals, and knowing when to push forward or step back in a conversation.
• Comfortable in any room. Presenting confidently to anyone from a marketing manager to a CEO. Adjusting communication style based on the audience without losing your footing.
• Good with people, long-term. Building trust that lasts beyond the first meeting. Staying in touch, following through, and turning single conversations into ongoing relationships.
• Genuinely interested in what we do. Learning the agency's work well enough to speak about it with conviction, not just reading off a pitch deck. Clients notice the difference.

Skills