Job Description

ABOUT THE ROLE

This is a platform-specialist role. RedNote is a search-and-discovery platform, not a feed platform, and it rewards people who understand how Malaysian users actually search, save and compare before buying a car. If you already live on 小红书 and can tell the difference between a note that performs and a note that just looks nice, this role will suit you.

WHAT YOU WILL DO

Content and publishing

• Plan and maintain the monthly RedNote content calendar across image-text notes (图文) and video notes, covering product, lifestyle, ownership and launch content
• Write notes in Simplified Chinese that read natively to a Malaysian audience, not translated from English and not lifted from the China market
• Structure notes for RedNote search: title conventions, keyword placement, topic tags, cover design and the first three lines
• Localise regional brand assets for Malaysian market conditions: variants, pricing, charging infrastructure, road and weather realities, local references

Content production

• Shoot and produce static and video content: product stills, ownership and lifestyle scenes, showroom visits, test drives and on-location shoots
• Edit video notes in RedNote style, including short-form pacing, on-screen Chinese text, trending audio, native captions and hook-first openings
• Design or art-direct covers and image-text carousels that hold up as small thumbnails in the RedNote search grid
• Turn around reactive and trend-led content quickly, without waiting on a full production cycle
• Brief designers and editors on in-house work, then review it before it goes live

Community and leads

• Run the comment section daily: answer product questions, correct misinformation, escalate complaints, and treat comments as content in their own right
• Handle DMs and route test-drive and enquiry leads to the client sales team, with tracking
• Build and maintain the KOC/KOL pipeline: sourcing, briefing, declared notes (报备), deliverable tracking and content review before publishing

Performance

• Read the backend properly, covering impressions, saves, engagement rate, share of search traffic and note-level performance, then change next month based on what it tells you
• Run and optimise paid boosting against agreed objectives
• Produce monthly reporting that carries a point of view, not just numbers

Client and accuracy

• Present plans and results to the client, defend your recommendations, and absorb change requests without losing the thread of the strategy
• Own spec and copy accuracy across battery capacity, range figures, charging speeds, variant differences, pricing and promotion terms. Automotive clients treat a wrong spec as a serious error, and so do we
  

Job Requirements

Required

• 5+ years running social media accounts professionally, with at least one year owning a brand or client account end to end for the Manager level
• Proven experience managing a professional RedNote account (专业号 / 品牌号) for a brand or business, with results you can show. A personal account on its own is not enough
• Hands-on production ability: you can shoot and edit your own static and video notes rather than depending fully on a design or video team
• Native-level written Simplified Chinese with an instinct for RedNote tone and format
• Working English for internal and client communication
• Comfort with numbers: you can look at a month of data and say what to stop, keep and try next
• Accuracy under volume, meaning multiple posts a week, frequent revisions and tight approval windows

Preferred

• Automotive or EV experience, or a genuine personal interest in cars
• Editing / CapCut (Premiere Pro, After Effects) and comfort designing covers
• Agency-side experience with client approval cycles

WHO DOES WELL HERE

• Self-starting. You bring ideas to the table before you are asked, and you do not wait for a brief to start thinking.
• Owning. When something on the account is wrong, you fix it or flag it rather than waiting to see whether anyone notices.
• Precise. You check the spec sheet rather than assume, and you re-read before you publish.
• Culturally fluent. You understand both the platform and the Malaysian audience, and you know where China-market playbooks stop working here.
• Steady with clients. Feedback, reversals and short turnarounds are part of the job, not a reason to stall.

Skills