Job Description

💭About El Papi Creatives

We are a strategy-first creative agency that helps brands shape perception, spark conversations, and show up where it matters. From digital campaigns to visual content, communications strategy and narrative building, El Papi Creatives delivers full-spectrum creative and communications solutions. We’re especially known for our work in the automotive space, partnering with leading brands to build trust, engagement, and loyalty both online and on the ground. We have since expand our services into various industry such as Finance, FMCG, Health & Beauty, Government, F&B, Aviation and more.

Role Summary

We're looking for a Social Media Team Lead to own brand content strategy and creative direction across our retainer client portfolio. You'll be the main client liaison for 2–3 accounts, lead a team of 3–4 (Social Media Executive plus creatives), and hold the bar on every piece of content that goes out — copy, visuals, video, and platform performance.

This is a hands-on leadership role for someone who thrives in a fast-paced agency, can hold a tight deadline without losing creative quality, and knows how to read both a client's brief and their unspoken expectations. Experience leading social for automotive brands is a strong advantage.

What You'll Own

Brand & Content Strategy

• Define and drive overall content strategy for assigned brands — narrative direction, content pillars, channel mix, and campaign rollouts.
• Set and own platform KPIs across Instagram, TikTok, Facebook, and emerging platforms — engagement, follower growth, reach, and look-and-feel consistency.
• Translate client business objectives into social-first content frameworks that actually move the needle, not just look good in a deck.

Client Management

• Act as the main key liaison for 2–3 retainer clients — running weekly check-ins, presenting strategies and content reviews, managing expectations, and resolving issues before they escalate.
• Build trusted senior-level relationships with client marketing teams; understand their brand inside-out so creative recommendations land with credibility.
• Manage scope, timelines, and deliverables across accounts — flagging risks early and proposing solutions, not just problems.

Team Leadership & Quality Control

• Lead and develop a team of 3–4 — Social Media Executive plus creative talent (graphic designer, videographer/editor) — through clear briefs, constructive feedback, and consistent coaching.
• Review and approve all client-facing work: copywriting alignment with brand voice and audience targeting, video edits, graphic edits, and shoot output. Nothing goes out without your sign-off.
• Maintain quality standards on video shoots and edits — from concept to final cut — ensuring every asset is on-brand, on-trend, and on-time.

Project & Production Management

• Run end-to-end project management for content production: planning, briefing, shoot coordination, editing cycles, approvals, and publishing.
• Attend on-ground events and shoots for content coverage — directing creators on the day to capture what the client actually needs, not just what was on the shot list.
• Build and maintain content calendars, production schedules, and reporting cadences that keep the team and client aligned.

Job Requirements

What We're Looking For

Experience & Skills

• 5–7 years of social media experience, with at least 2 years leading a team and managing client accounts directly in an agency or in-house setting.
• Proven track record managing social media for automotive brands (or comparable category brands with similar pace and stakes) — strongly preferred.
• Strong creative judgement: you can look at a draft post, video edit, or graphic and tell us in 30 seconds why it works or what's missing.
• Confident copywriter and copy editor — sharp brand voice instincts, audience-aware tone, and ruthless about clarity.
• Hands-on understanding of video production workflow — you don't need to edit, but you need to direct editors and videographers with precision.
• Fluent across major platforms — IG, TikTok, FB, YouTube — and proactive about emerging formats and trends.
• Comfortable with analytics and platform insights; able to read performance data and translate it into next-month strategy.

How You Work

• Fast and efficient — you can move from brief to first draft to delivery without losing quality, and you don't get precious when timelines tighten.
• Calm under pressure — demanding clients and last-minute changes are part of the job; you handle both with composure and clear communication.
• Owner mindset — you treat the brand like it's yours, catch what others miss, and don't wait to be told what needs fixing.
• Available for on-ground shoots and events, including occasional weekends and evenings when production demands it.
• Collaborative — you give creatives room to do their best work, but you set the standard and hold the line on quality.

Character Traits We Value

• Ownership: you don't pass the buck — when something's off, you fix it or flag it.
• Creative conviction: you can defend a creative call with reasoning, and change your mind when the evidence says so.
• Client empathy: you understand what clients actually need, even when they ask for something else.
• Speed without sloppiness: you ship fast because you've internalised the standard, not because you're cutting corners.
• Resilience: tight deadlines, demanding feedback, last-minute pivots — you keep your team steady through all of it.

Skills