Job Description

We are seeking a talented and innovative Content Strategist and Copywriter to join EMAX Beauté International, contributing across all departments, particularly Marketing, Brand, Partnerships, and Customer Experience. This role will play a pivotal part in shaping our brand voice and driving strategic content creation across multiple platforms, including websites, social media, LinkedIn, advertising, and corporate communications.

As both a strategic thinker and creative writer, you will craft compelling narratives that resonate with our target audiences while aligning with business goals. This is an exciting opportunity to work in the dynamic beauty industry, supporting a range of campaigns, products, services, corporate affairs, and CSR initiatives.

Content Strategy

• Develop and implement a cohesive content strategy that aligns with company objectives, brand guidelines, and target audience preferences.
• Research and analyse industry trends, customer insights, and competitor activities to identify content opportunities.
• Plan and manage a content calendar, ensuring timely and consistent output across all platforms.
• Collaborate with stakeholders to conceptualise and execute multi-channel campaigns that align with business goals.
• Monitor content performance through key metrics (e.g., engagement, traffic, and conversions) and adjust strategies for continuous improvement.
• Leverage SEO and keyword strategies to maximise visibility and reach.

Copywriting

• Write and edit engaging, high-quality copy for advertisements, websites, email campaigns, social media, and promotional materials.
• Craft persuasive messaging for product and service launches, enhancing customer understanding and engagement.
• Develop corporate communication materials, including LinkedIn posts, press releases, and newsletters.
• Work closely with designers to create impactful content that integrates text with visuals.
• Ensure consistency in tone, voice, and style across all marketing channels.

Content Collaboration and Innovation

• Partner with internal teams and subject matter experts to produce insightful and meaningful content.
• Conduct interviews with industry experts and employees to highlight unique perspectives and expertise.
• Stay ahead of digital trends and explore new formats or platforms to engage audiences effectively.
• Champion the company’s LinkedIn presence, driving engagement, and establishing thought leadership.

Quality Assurance and Optimisation

• Fact-check, proofread, and refine content to ensure accuracy, clarity, and alignment with brand values.
• Continuously test and optimise content based on performance data and user feedback.
• Maintain an internal knowledge base of content guidelines and best practices.

Job Requirements

Requirements:

• Proven experience as a Content Strategist, Copywriter, or similar role with a portfolio of published work.
• Strong writing, editing, and storytelling skills with attention to detail.
• Experience developing content strategies and managing multi-channel content calendars.
• Familiarity with Content Management Systems (e.g., WordPress, Shopify).
• Working knowledge of SEO and keyword optimisation strategies.
• Demonstrated ability to manage corporate LinkedIn profiles and drive engagement.
• Strong analytical skills to measure and improve content effectiveness.
• Ability to create compelling copy for both short and long-form content.
• Excellent time management and multitasking skills.

Skills