Job Description

Embassy Alliance Travel Group is an established travel and destination management company with more than 20 years of experience in the tourism industry. We provide travel services, destination experiences, tours, transfers, accommodation, and other travel solutions for international clients and partners.

As we continue to expand our digital presence and develop new travel products and platforms, we are looking for an experienced Marketing Specialist who can combine digital advertising, website marketing, social media, and creative campaign planning.

We are looking for a hands-on Marketing Specialist who understands how different digital marketing channels work together. The successful candidate should be comfortable planning and managing Google Ads campaigns, developing ideas and structures for effective website landing pages, managing social media engagement, and working on marketing campaigns designed to generate enquiries, bookings, leads, and brand awareness. This position is suitable for someone who can think creatively while also using marketing data and performance indicators to make informed decisions.

Job Requirements

Key Responsibilities

•  Plan, create, manage, and optimize digital marketing campaigns across relevant channels.
•  Manage and improve Google Ads campaigns, including campaign structure, keyword selection,targeting, ad copy, budgets, and ongoing optimization.
•  Monitor advertising performance and identify opportunities to improve traffic quality, conversions, and return on advertising spend.
•  Plan the structure, content, user journey, and marketing messaging of website landing pages for campaigns, travel products, promotions, and lead-generation activities.
•  Coordinate with designers, developers, and content specialists to develop attractive and conversion-focused landing pages.
•  Review existing website pages and recommend improvements to messaging, calls to action, layout, and customer journey.
•  Develop and maintain social media content and engagement strategies.
•  Manage interactions with audiences across the company's social media channels, including comments, messages, enquiries, and engagement activities.
•  Assist in developing social media campaigns that increase brand visibility and audience participation.
•  Create marketing campaign concepts for different travel products, destinations, seasonal promotions, and target audiences.
•  Work with creative teams to prepare campaign materials, advertisements, website content, and social media assets.
•  Monitor campaign results using relevant analytics and advertising tools.
•  Prepare regular reports on campaign performance and recommend improvements based on results.
•  Research competitors, market trends, customer behaviour, and new digital marketing opportunities.
•  Ensure marketing communication remains consistent with the company's positioning and business objectives.
• Collaborate with sales, product, operations, website, and management teams on marketing initiatives 

Requirements

•  Minimum Bachelor's Degree in Marketing, Digital Marketing, Communications, Business, Advertising, or another relevant field. • Minimum 3 years of relevant professional experience in marketing or digital marketing. 
•  Good working knowledge and practical understanding of Google Ads. 
•  Ability to plan attractive, user-friendly, and conversion-focused website landing pages. 
•  Good understanding of website customer journeys, calls to action, lead generation, and online conversion principles. 
•  Experience managing social media engagement and audience communication. 
•  Ability to develop marketing campaigns from initial concept through implementation and performance review. 
•  Strong written and verbal communication skills. 
•  Good organizational skills and ability to manage several marketing activities simultaneously.
•  Comfortable working with marketing data and using campaign results to make improvements. 
•  Ability to work independently while collaborating effectively with different departments.

Preferred Skills

Candidates with experience in some of the following areas will have an advantage: 

•  Google Analytics and website analytics 
•  Google Tag Manager 
•  Meta Ads Manager 
•  Facebook, Instagram, LinkedIn, TikTok, or other social media platforms 
•  SEO and content marketing
•  Email marketing 
• Landing page optimization 
• Conversion rate optimization 
• Canva, Figma, or similar design and planning tools 
• CRM and lead-generation systems 
• Marketing automation tools 
• Travel, tourism, hospitality, e-commerce, or online booking platforms

What We Are Looking For

• Creative but commercially focused 
• Comfortable working with both advertising data and creative marketing concepts • Able to understand what motivates customers to click, enquire, and make a booking 
• Proactive in identifying opportunities rather than waiting for instructions 
• Detail-oriented and organized 
• Interested in travel, tourism, digital products, and international markets 
• Willing to test new ideas and continuously improve campaigns based on results

How to Apply

Please submit your CV together with a brief introduction outlining your relevant marketing experience. Candidates are encouraged to include examples of previous work such as Google Ads campaigns, landing pages, social media accounts or campaigns, digital advertising projects, marketing performance reports, or website and conversion optimization projects. Shortlisted candidates may be asked to discuss examples of previous campaigns and explain their role, approach, and results.

Skills