Perform SEO analysis and keyword research in coordination with growth and acquisition objectives to optimize existing content and uncover new opportunities to improve.
Optimize the conversion of our app store pages on iOS, Android, Windows, Alexa, and more by providing keyword, description, and other ASO recommendations.
Work with editorial and marketing teams to provide recommendations for content development in coordination with our SEO and acquisition goals.
Manage and help develop a strategy for all product offers and promotions across platforms to support acquisition goals.
Analyze key metrics daily, identify trends and execute a test to improve the target KPI. Collaborate with internal and external teams such as marketing, creative, data science, agencies, consultants, and product teams required to execute against optimization plan.
Manage the day to day operations for executing tests and enhancing campaigns.
Job Requirements
Experience & skills that you need:
BA/BS or equivalent working experience.
Past experience with project management, web analytics, app marketing, A/B/Multivariate testing, and inbound marketing tactics in both a web and app environment.
Proficient with marketing statistics and math
Up-to-date with the latest trends and best practices in SEO, ASO, and SEM
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Strong comfort with Google Analytics, mobile attribution tools, and similar platforms.
If you do not have any experience but willing to learn, we will consider your application based on your education background and also other experience that might be related.
Additional Info
Company Activity
Last active - few hours ago
Experience Level
0 - 7 Years of Experience
Job Specialisation
Advertising & Branding, Digital Marketing, Public Relations