Job Description

In this role, you will be responsible for leading the development and execution of high-performing paid social media campaigns, primarily on Meta. You will collaborate with cross-functional teams to ensure campaigns are launched, optimized, and scaled to achieve our customer acquisition goals.

Key Responsibilities:

● Develop and present data-driven media plans for paid social campaigns focused on new customer acquisition.

● Collaborate with the creative team to ensure ad copy and visuals align with brand guidelines and campaign objectives.

● Become an expert in Meta Ads Manager and utilize data analysis skills to monitor campaign performance, identify optimization opportunities, and provide actionable insights for improvement.

● Regularly generate reports and provide updates on campaign performance to both internal teams and clients.

● Stay up-to-date on industry trends, emerging technologies, and platform policy/algorithm changes. Proactively propose new strategies to enhance campaign performance.

Job Requirements

● 1+ years of proven experience as a Performance Marketer or similar role.

● Proficiency in using advertising platforms and tools, such as Meta Ads Manager, Google Ads, or other 3rd party platforms.

● Excellent communication skills (written and verbal) for conveying ideas and collaborating effectively with team members.

● Fluency in spoken and written English and Chinese to effectively communicate with Mandarin-speaking clients. 

● Strong analytical skills and a passion for data-driven decision making.

● Ability to work independently with minimal supervision and a high attention to detail.

● Positive attitude and a willingness to learn.

● Knowledge of web design and HTML is a plus.

Skills