Job Description

Department: Sales Department  

Report To: Managing Director

Subordinates: Product Manager, Sales Engineer, Application Engineer / Sales Support Engineers, Junior Customer Success Executive & Senior Customer Success Executive

Purpose: To lead and manage the assigned business portfolio by developing and implementing sales strategies, achieving sales objectives, ensuring customer satisfaction, developing the sales team, and contributing to the Company's business growth in accordance with the Quality Management System (QMS).

Responsibilities:

Key duties

A. Leadership

Lead, supervise, coach and develop the Sales Department. Allocate responsibilities and monitor team performance.

Promote teamwork, accountability and continual improvement.

B. Sales Management

Develop and implement annual sales plans and strategies. Achieve sales, gross profit and business growth targets.

Monitor sales activities, forecasts and pipeline performance. Review sales performance and implement corrective actions where necessary.

C. Business Development

Develop new business opportunities and strategic accounts. Expand market share within the assigned portfolio. Maintain effective relationships with customers and principals.

D. Customer Management

Ensure high levels of customer satisfaction. Handle major customer issues and commercial negotiations. Monitor customer feedback and implement improvement actions.

E. Market & Product Management

Monitor market trends, competitors and industry developments. Identify new products and market opportunities.

Work closely with Product Managers and principals on portfolio development.

F. Team Development

Conduct coaching, training and performance reviews. Develop staff competency and succession planning.

Ensure adequate technical and sales knowledge within the department.

G. Planning & Reporting

Prepare annual sales budgets and forecasts. Analyse sales performance using appropriate KPIs. Submit periodic management reports.

H. Cross-Functional Coordination

Coordinate with Marketing, Customer Success, Technical Support, Finance and Operations. Support tender activities and major project implementation.

I. Quality Management System

Comply with the Company's Quality Management System (QMS), policies and procedures. Participate in continual improvement initiatives. Ensure departmental records are maintained in accordance with documented procedures.

Authority:

1. Assign work and responsibilities within the Sales Department.
2. Approve quotations above RM100,000 in accordance with the Company's approval matrix.
3. Approve discount requests up to 10% from the selling price in QuoteWerks.
4. Review and approve sales-related documents within the department.
5. Recommend recruitment, promotion, training and disciplinary actions.
6. Recommend annual sales targets, budgets and business strategies.

Job Requirements

Requirements

Qualifications & Experience

• Minimum Diploma or Degree in electrical/electronics, mechanical engineering or equivalent.
• Proven experience as a Sales Manager or in a senior sales role with a track record of meeting and exceeding sales targets.
• Experience managing multifunctional sales teams and working with Product Managers, Sales Engineers and Customer Success staff is preferred.

Hard Skills & Knowledge

• Strong leadership and people management skills with experience in coaching and performance management.
• Commercial negotiation skills and experience in forecasting, pipeline management, budgeting and tender support.
• Familiarity with quoting tools such as QuoteWerks, QMS compliance and basic product and market analysis within an engineering context.
• Good verbal and written communication skills; ability to converse in other languages or local dialects is an advantage.

Soft Skills & Qualities

• Customer-focused with the ability to resolve major client issues and maintain long-term relationships.
• Organised, analytical and adaptable, able to perform under pressure in a fast-paced environment.
• Collaborative team player who can coordinate effectively across Marketing, Technical Support, Finance and Operations.

Skills