Job Description

Key Responsibilities:

• Strategic Marketing & Communication: Develop and implement integrated marketing, communication, social media and content strategies depending on the client’s needs and objectives. 
• Concept Development
• Brainstorm and pitch innovative ideas for campaigns, taglines, and social media content strategies.
• Work closely with creative and account teams to translate client briefs into impactful messaging.
• Content Development: Craft compelling content for social media, articles, websites, email campaigns, and other marketing collaterals. Collaborate with designers and creative teams to align visuals with written content.
• Editing and Proofreading
• Review and refine content to ensure clarity, accuracy, and grammatical excellence.
• Adapt copy based on client feedback and project requirements.
• Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns that align with business goals and client objectives.
• Client Communication: Collaborate closely with account managers/ clients to align messaging with client expectations and deliver seamless communication strategies.
• Social Media & Digital Presence: Manage social media accounts, including content creation, community management, and performance analytics.
• Market Research: Analyse industry trends, competitor activity, and customer insights to inform marketing strategies.
• Proposal Involvement
• Involve in providing proposed social media strategy, content and copywriting that are relevant to the proposals. 
• Research industry trends and competitors to strengthen proposals on social media content and tailor responses to client needs.
• Brand Management & Alignment: Ensure consistency of brand messaging across all touchpoints and maintain brand guidelines. Maintain brand voice consistency of social media materials for different clients. 
• Reporting & Analysis: Track key performance metrics, produce regular reports, and recommend optimizations for ongoing improvement.

Job Requirements

Requirements:

• Bachelor’s Degree in Marketing, Mass Communication, Advertising, Public Relations, or a related field.
• 1– 4 years of relevant work experience (internships included); agency experience is a plus.
• Strong communication skills - Clear and confident in writing and speaking (especially in English & Malay); able to craft messages for various audiences.
• Basic understanding of digital platforms - Familiarity with social media, understands performance metrics (reach, engagement, CTR, etc.) and can draw simple insights from reports.
• Content development - Capable of writing copy for social media, blogs, or client decks; understands brand voice and tone.
• Coordination & execution - Able to assist in campaign roll-outs, timeline tracking, and liaising with creative or digital teams.
• Adaptability - Open to change, quick to learn, and comfortable with shifting priorities in a fast-paced environment.
• Resilience - Handles tight deadlines, feedback loops, or last-minute client changes with professionalism.
• Team player - Collaborates well with cross-functional teams and supports team success over individual credit.
• Eager to learn - Demonstrates curiosity and a willingness to grow—asks questions, seeks feedback, and keeps up with trends.

Proactive mindset - Takes initiative to propose ideas, troubleshoot problems, and add value beyond the task list.

Please Note:

As this is an agency role, there may be occasions where work outside of regular office hours is required—including evenings or weekends—to support key campaigns, proposals, or time-sensitive deliverables. Flexibility and dedication are key to thriving in this environment.

Skills