Job Description

• Email Marketing Content Creation:
• Develop and create engaging, personalized email marketing content that resonates with our target audience.
• Collaborate with cross-functional teams to gather relevant content, product information, and promotions for email campaigns.
• Ensure email content is in line with brand guidelines and marketing objectives.
• Automation Program Management:
• Implement and manage marketing automation programs to deliver personalized and timely emails to our customer base.
• Segment email lists effectively for targeted campaigns based on customer behavior, preferences, and demographics.
• Monitor and optimize automated workflows to enhance customer engagement and conversion rates.
• Expertise in customer segmentation for targeted marketing campaigns.
• Onsite Personalization Strategy:
• Execute onsite personalization strategies to deliver tailored experiences to website visitors.
• Collaborate with UX/UI teams to implement personalization elements that enhance user engagement and drive conversions.
• Analyze website user data and behavior to inform personalization efforts.
• A/B Testing:
• Plan and execute A/B tests on the brand.com to improve user experience and conversion rates.
• Analyze test results and provide data-driven recommendations for website optimization.
• Continuously iterate and refine website elements for improved performance.

Job Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in email marketing content creation and automation.
• Experience with A/B testing methodologies and tools.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Excellent communication and collaboration skills.
• Creative mindset with a focus on delivering a superior customer experience.
• Ability to work independently and manage multiple projects simultaneously.

Skills