Job Description

About the role

As a Content Associate, you will play a crucial role in driving our content strategy, creating compelling narratives, and delivering high-quality content that resonates with our B2B audience.

Your key responsibilities

• Collaborate with the Growth team to develop a comprehensive content strategy aligned with the company's business goals and target audience
• Conduct market research to stay informed about industry trends, competitor activities, and customer needs
• Produce engaging and informative B2B content, including news and press releases, social media content, email marketing content, infographics, product documentation, testimonials and reviews, and other marketing collateral
• Translate complex concepts related to EdTech into compelling, easy-to-understand narratives
• Develop a deep understanding of our B2B audience personas, tailoring content to address their pain points, challenges, and needs
• Work closely with cross-functional teams to ensure content aligns with overall business strategies
• Collaborate with subject matter experts to gather insights and technical information for accurate and impactful content creation
• Optimise content for search engines (SEO) to improve visibility and drive organic traffic
• Analyse content performance metrics and use data-driven insights to enhance future content strategies
• Ensure all content aligns with the company's brand voice, style guidelines, and messaging

Job Requirements

The ideal candidate

• Proven experience in B2B content writing, particularly within the technology, skill development, or startup industry
• Holds a Bachelor's degree in Marketing, Communications, PR, or a related field
• Exceptional writing and editing skills with a keen eye for detail
• Strong research and analytical skills to create insightful, industry-relevant content
• Familiarity with SEO best practices and content marketing trends
• Able to work independently and collaboratively in a fast-paced environment
• Excellent communication skills to interact with internal teams, subject matter experts, and external stakeholders
• Proactive and innovative mindset with the ability to suggest new ideas and approaches

Skills