LILIT Brand Marketing Executive

FV Group

AI-generated summary


This job is for a LILIT Brand Marketing Executive who will focus on building relationships, increasing brand awareness, and boosting sales. You might like this job because you'll be responsible for social media management, campaign production, and digital marketing.


Glo Damansara


Job Description

ob Description:

As a Marketing Executive, focus on building and maintaining strong relationships with your audience, while also increasing brand awareness and boosting sales for the company or brand.


  • Drive traffic and sales through effective local store marketing initiatives, including but not limited to print, digital, direct mail, social media, in-store events, and grassroots marketing
  • Product marketing – plan and execute new product launches, value proposition development for ‘focus funds’ – developing compelling communications and delivering these through the marketing mix (events, emails, client communications, collateral, digital, PR )


  • Research, planning, designing, coordinating, and executing social media marketing materials/projects to drive traffic and raise awareness.
  • Conduct online research to stay updated on social media advertising and marketing trends.
  • Track social media coverages, come up with comments for review projects, and coordinate with micro-KOLs when required
  • Analyze ads performance of ongoing and past projects and provide insights for future campaigns.
  • Generate and analyze social media/performance reports, and collaborate with various department team members.
  • Develop content strategy and work with stakeholders
  • Proactively manage the community and drive engagement on TikTok.
  • Drive TikTok official account followers and engagement/conversion, and support social commerce live streaming.
  • Develop engaging and innovative content for all channels, collaborate with campaign managers and internal stakeholders, and recruit and engage with KOLs/influencers.
  • Analyze user behavior and channel preferences and provide metrics analysis and strategies.
  • Manage social media channels including planning, creation, and daily management of content and campaigns.
  • Familiar with E-comm platforms and continuously identify and implement improvement opportunities for social media strategy and execution process.


Support manager & work with agency to:

  • Plan and deliver effective cross-platform online marketing campaigns using digital & social media marketing, kiosks, coupon marketing & email marketing to optimize traffic & ROI
  • Create ad copy, email, social media content and other lead gen/event marketing campaigns
  • Plan, execute and monitor the brand's social media presence on various platforms (Instagram, Twitter, Facebook, etc.)
  • Utilise analytics to identify success/failure of campaigns and performance trends.
  • Plan, execute and measure experiments and conversion tests to improve campaign performance.
  • Evaluating emerging technologies and providing recommendations for adoption where appropriate.

Job Requirements

Responsibilities include but are not limited to:

  • Has 1 - 2 years of talent/artist/influencer/celebrity management experience
  • Keen understanding of the digital media landscape.
  • Strong understanding of Instagram, TikTok and other social media platforms
  • Comfortable with delving into data to find insights to present to team
  • Excellent written, interpersonal & communication skills, comfortable with talking to local & international stakeholders
  • Ability to manage multiple stakeholders and work independently with cross-functional teams.
  • Sound knowledge of retail fashion marketing.
  • Unmatched supervision, research, and troubleshooting skills.
  • Exceptional consulting and quality assurance abilities.


TikTok Marketing
Social Media Content
Social Media
Troubleshooting (Problem Solving)
Digital Marketing
Campaign Management

Company Benefits

Parents Day Off

Need to spend more quality time with your kids? Take one day off a month to focus on your precious little ones!

Staff Discounts

Get your favourite products from FV at with a special staff discount!

Flexi Benefits Claim

It's important keep fit and always strive to self-improve (eg. the FV team can claim for fitness equipment & self improvement books)

Health Benefits

We care about our employees' health including dental, optical and health screenings!

Additional Info

Company Activity

Last active - few days ago

Experience Level

1 - 3 Years of Experience

Career Level

Junior Executive

Job Specialisation

Creative - Writing, Marketing - General

Company Profile

FV Group-logo-image

FV Group

FashionValet (FV) is the go-to destination for the modest fashion industry. Established in November 2010, FV curates the best selection of fashion and beauty brands under one roof, bridging them to customers all over the world. With a large social media following, FV has built its brand over 10 years being a platform to many modest fashion brands as well as developing their own lineup of house brands.

Having a vision to mainstream modest fashion, FV is often seen as the pioneer in the market with its exclusive collaborations with designers and celebrities. New arrivals happen daily, which keeps the site fresh and always on trend. Started as an e-commerce only brand, The FashionValet Group today has opened 10 retail stores and counting, with the hopes to become the leading omni channel platform by its constant technology innovations and enhancements.


Your Modest Fashion.


LILIT Brand Marketing Executive

FV Group


Glo Damansara