Job Description

• 负责 Meta Ads（Facebook / Instagram）整体广告投放与优化
   
• 管理 ROAS、Sales Revenue、CPA、Conversion Rate 等核心指标
   
• 与设计 / 内容团队协作，输出创意 brief 和测试不同标题、卖点与素材钩子
   
• 进行 A/B Testing 与数据分析，找出有效转化路径
   
• 管理广告数据与归因（Pixel / CAPI / UTM），确保数据准确一致
   
• 定期输出广告成效与市场分析报告

• Responsible for the overall execution and optimization of Meta Ads (Facebook / Instagram) campaigns
   
• Manage key performance metrics including ROAS, Sales Revenue, CPA, and Conversion Rate
   
• Collaborate closely with design and content teams to produce creative briefs and test different headlines, value propositions, and creative hooks
   
• Conduct A/B testing and data analysis to identify effective conversion paths
   
• Manage advertising data and attribution setups (Pixel, CAPI, UTM) to ensure data accuracy and consistency
   
• Prepare and deliver regular advertising performance and market analysis reports
   

Job Requirements

• 至少 2 年 Meta Ads（Facebook / Instagram）实战投放经验
   
• 有 Shopee / Lazada 电商广告投放经验，并曾为业绩负责
   
• 熟悉 ROAS、CPA、CPL、Conversion Rate 等广告核心指标
   
• 有从 0 到 1 搭建广告账户与策略的经验
   
• 具备数据分析与 A/B Testing 能力
   
• 能与设计 / 内容 / 网站团队有效沟通与协作
   
• 对广告效果敏感，愿意不断测试、复盘与优化
   
• 中英文流利，了解中文市场为加分（以中文沟通为主）

• At least 2 years of hands-on experience in Meta Ads (Facebook / Instagram) campaign execution
   
• Experience in Shopee / Lazada e-commerce advertising, with direct responsibility for performance results
   
• Strong understanding of key advertising metrics such as ROAS, CPA, CPL, and Conversion Rate
   
• Proven experience in building advertising accounts and strategies from scratch
   
• Solid data analysis and A/B testing skills
   
• Able to communicate and collaborate effectively with design, content, and web teams
   
• Highly sensitive to ad performance, with a mindset of continuous testing, review, and optimization
   
• Fluent in English and Mandarin; familiarity with the Chinese market is a strong advantage (Mandarin will be the primary working language)
   

Skills