Plan and execute paid promotional efforts on Google, Baidu, Toutiao, 360, and Sogou for professional WAP mobile apps. Use information flow marketing platforms like Tencent, Toutiao, Baidu, Facebook, and Twitter. Use a methodical approach to monitor and optimise SEM promotion efforts to improve advertising performance.

Manage and maintain bidding ranking accounts. Regularly adjust account settings based on industry trends and dynamics. Optimize various keyword qualities, closely track daily consumption traffic, and ensure keyword relevance to the gaming industry, customer interests, and presentation formats.

Conduct real-time monitoring of advertising performance and make timely adjustments to campaigns based on competitive insights from various search engines.

Track and analyze the relevance and quality of incoming traffic. Generate detailed data reports at different project stages and propose comprehensive optimization strategies for ongoing campaigns.

Analyze market trends and competitors' advertising strategies, especially in the context of information flow advertising. Implement effective optimizations based on the findings to enhance campaign performance.

Assume responsibility for the day-to-day management of SEM accounts on various official websites and platforms. Continuously seek opportunities to expand and enhance SEM traffic and overall campaign performance.

Perform in-depth data analysis for SEM projects, proactively identifying and addressing any issues or challenges within the campaigns.

Possess approximately 2 years of relevant industry experience, demonstrating proficiency in search engine and information flow advertising business operations and backend management. Familiarity with relevant supporting software is essential.

Exhibit comprehensive knowledge of SEM theory and practical expertise. This includes skills in account setup, structural optimization, promotion cost control, and techniques for improving keyword quality.

Show proficiency in managing keyword advertising models across various search engines, particularly Chinese search engines, with practical experience in campaign execution.

Be familiar with advertising placements on platforms like Baidu Information Flow, Toutiao Information Flow, and Tencent Information Flow. Demonstrate expertise in managing information flow advertising platforms.

Possess a high degree of sensitivity to changes in data and exhibit an active, analytical mindset. Strong teamwork, communication, and problem-solving skills are essential attributes for this role.