Job Description

Key Responsibilities / Job Scope

1. Marketing Campaigns & Strategy

• Assist in planning and executing marketing campaigns across digital, social media, print, and event channels.
• Work with the marketing team to align campaigns with business goals and seasonal trends.
• Track, analyze, and report campaign performance using analytics tools.
   

2. Content Creation & Social Media Management

• Create engaging content for social media, email newsletters, and website updates.
• Manage and grow the company’s social media presence on platforms such as Instagram, Facebook, LinkedIn, TikTok, etc.
• Coordinate photography, videography, and graphic design for marketing materials.
   

3. Digital Marketing

• Manage paid ads (Google Ads, Facebook Ads, Instagram Ads) including budget tracking and optimization.
• Ensure SEO best practices for website content and monitor website traffic performance.
• Track digital metrics such as engagement rate, reach, CTR, and conversions.
   

4. Events & Partnerships

• Assist in planning, organizing, and executing events, pop-ups, and sponsorship activities.
• Liaise with partners, influencers, and vendors to coordinate marketing collaborations.
• Represent the brand at events and ensure on-ground branding consistency.
   

5. Branding & Design Coordination

• Ensure all marketing materials are aligned with brand guidelines. 
• Coordinate with designers for brochures, menus, packaging, banners, and other promotional materials.
• Support new product launches with creative marketing ideas and materials.
   

6. Market Research

• Conduct market research to identify trends, competitor activities, and customer preferences.
• Provide insights and recommendations for new campaigns and strategies.
   

7. Sales Support

• Collaborate with the sales team to create promotional materials and campaigns for B2B and B2C clients.
• Develop presentations and proposals for potential corporate and retail customers.

Job Requirements

• Diploma/Degree in Marketing, Business, Communications, or related field.
   
• Minimum 2 years of marketing experience (F&B, FMCG, or lifestyle industry preferred).
   
• Strong understanding of digital marketing platforms and social media trends.
   
• Basic knowledge of graphic design tools (Canva, Adobe Illustrator, Photoshop) is an advantage.
   
• Good command of English and Bahasa Malaysia (Mandarin is a plus).

Skills