Job Description

Help launch a brand. Create culture. Be part of the story.

🧀 About Fromage

Fromage is a new French cheese & lifestyle brand opening its first flagship store in Kuala Lumpur.

We’re not building a traditional F&B brand.

We’re building a content-driven, community-led, culture brand — blending food, design, events and social storytelling.

The launch (April–May) will include:

• A flagship store opening
• Creator & influencer events
• Tastings & private sessions
• Heavy TikTok & Instagram storytelling
• Real-world moments turned into viral content

This role sits at the center of everything.

🎯 Who This Is For

You’re a great fit if:

• You’re deep into Instagram & TikTok
• You enjoy both online content and real-life events
• You’re creative, curious, and proactive
• You like food, lifestyle, fashion, culture or events
• You want real responsibility, not observation

Students, fresh grads & creators welcome.

No need to be “perfect” — curiosity + energy > experience.

🎁 What You Get

• 💸 Monthly allowance (RM500–RM1,000 depending on profile)
• 🚀 First-row seat to a real brand launch
• 🎥 Strong portfolio across content, events & creators
• 🧠 Direct exposure to founders & decision-making
• 📸 Credit on content & campaigns
• 🌍 Creative, non-corporate environment
• 💼 Possibility to continue after launch (part-time / full-time)

This is a career-accelerating internship, not filler.

⏳ Timing

• Duration: 4–6 months
• Start: Mach / Apil
• Peak period: Launch phase (April–May)

Job Requirements

🚀 The Role (What You’ll Actually Be Involved In)

This is not “just social media”.

You’ll be involved in the full brand launch.

🎥 Content & Social

• Create short-form videos (TikTok / Reels)
• Film behind-the-scenes, store build-up, tastings, people
• Edit content using CapCut / Canva / mobile tools
• Adapt trends to Fromage’s universe
• Help manage comments, DMs & community

🎉 Events & Launch

• Help organize launch events & tastings
• Be on-site during events capturing live content
• Support guest lists, RSVPs, vibes & flow
• Turn events into content moments

🤝 Influencers & Creators

• Help identify relevant influencers & creators
• Assist in outreach & coordination
• Support creator visits, collaborations & shoots
• Help manage UGC and reposts

🎨 Brand & Marketing Creatives

• Help brainstorm campaign ideas & formats
• Assist with simple visuals, posters, menus, stories
• Support overall brand consistency & aesthetics
• Contribute ideas across all marketing touchpoints
• You’ll see how a brand is built end-to-end, not just posted.
  
  🧠 What Matters More Than Your Degree
• Content instincts & taste
• Understanding of trends & aesthetics
• Editing skills (CapCut / Canva)
• Organisation & communication
• Willingness to be on the ground during events

Skills