Job Description

 The Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s products and services. This role involves conducting market research, generating new marketing opportunities, and contributing to brand awareness and lead generation efforts. The ideal candidate is creative, data-driven, and skilled at communicating across digital and traditional channels.

• Plan and execute multi-channel marketing campaigns (digital, social media, email, events, print, etc.).
   
• Conduct market research to identify trends, customer insights, and competitor activities.
   
• Develop engaging content for marketing materials, social posts, newsletters, and promotional assets.
   
• Assist in managing the company’s social media presence and online reputation.
   
• Track and analyze campaign performance; prepare reports with insights and recommendations.
   
• Coordinate with sales, product, and design teams to ensure marketing alignment and consistency.
   
• Support brand-building efforts through events, partnerships, and public relations activities.
   
• Manage marketing databases and update CRM systems as needed.
   
• Monitor marketing budgets and ensure cost-effective campaign execution.
   
• Help generate and nurture leads to support the sales pipeline.

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
   
• 1–3 years of experience in marketing or a similar role (freshers are welcomed and internships included for junior roles).
   
• Strong understanding of digital marketing principles (SEO, social media, email marketing).
   
• Proficiency with marketing tools such as Google Analytics, CRM software, Canva/Adobe Suite, etc.
   
• Excellent written and verbal communication skills.
   
• Creative thinker with strong organizational and project-management abilities.
   
• Ability to work independently and as part of a team in a fast-paced environment.

Skills