Job Description

• Content Creation:
  Develop, design, and publish high-quality content (posts, reels, stories, videos) across social media platforms including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and TikTok.
   
• Social Media Strategy:
  Plan and implement effective monthly and quarterly social media strategies aligned with business goals and seasonal trends.
   
• Community Management:
  Respond to comments, messages, and customer inquiries in a timely and professional manner; manage online reputation.
   
• Analytics & Reporting:
  Track performance metrics such as reach, engagement, follower growth, and conversions. Generate weekly/monthly reports and provide insights for optimization.
   
• Trend Monitoring:
  Stay updated with the latest social media trends, platform updates, and competitor activities to maintain an innovative brand presence.
   
• Campaign Management:
  Support the development and execution of paid and organic social media campaigns.
   
• Collaboration:
  Work with designers, content writers, marketing teams, and external agencies to ensure cohesive brand communication.
   
• Influencer & Partnership Coordination:
  Identify and collaborate with influencers and partners to enhance brand visibility.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
   
• 1–3 years of experience in social media management or digital marketing (freshers with strong portfolios may be considered).
   
• Strong understanding of social media platforms, analytics tools, and scheduling software (e.g., Meta Business Suite, Canva, Hootsuite, Buffer).
   
• Excellent writing, communication, and storytelling skills.
   
• Creative mindset with attention to detail.
   
• Ability to manage multiple tasks and meet deadlines.
   
• Basic knowledge of paid social advertising is a plus.

Skills