Job Description

Job Summary

You will be working with us at Fursa & Chartis. As our Social Media Executive, your main mission is to elevate our online presence and manage dynamic digital campaigns that captivate audiences across major platforms like TikTok, Instagram, and Facebook. We are looking for a creative, performance-driven storyteller who can seamlessly coordinate content scheduling, support our advertising campaigns, and collaborate with creators and affiliates to amplify our message. You will join a highly supportive, fast-paced marketing team where your ideas are valued and your daily efforts directly drive brand visibility and community growth.

Why Join Us

• Accelerate your creative career by managing multi-platform social media strategies for both our core brands and key clients.
• Build a powerful professional network by directly collaborating with top-tier affiliates, content creators, and digital influencers.
• Master modern digital marketing tools and paid advertising systems, gaining hands-on campaign management and analytical skills.
• Thrive in a collaborative, energetic team culture that encourages creative experimentation and recognizes performance.

Responsibilities

Content Operations & Campaign Management

• Upload and schedule engaging content across TikTok, Instagram, Facebook, and Threads based on our approved content calendar to maintain consistent brand visibility.
• Prepare tailored captions, high-performing hashtags, and eye-catching thumbnails to ensure every post is optimized for maximum algorithm reach.
• Assist with basic advertising setup, including campaign objectives, audience targeting, and budget allocation, allowing you to learn the ropes of paid media.
• Monitor live host schedules and review their performance metrics to make sure live sessions run smoothly and meet campaign targets.
• Coordinate with our creative team, video editors, designers, and copywriters so that all content and promotional materials are prepared and ready on time.

Affiliate Outreach & Community Engagement

• Identify and approach potential affiliates, KOLs, and strategic partners to help us expand our marketing footprint and drive brand advocacy.
• Assist in onboarding new creators by preparing clear campaign directions, tracking links, and creative materials to ensure collaboration success.
• Maintain a detailed, organized affiliate database tracking contact details, niche, and campaign progress to help us optimize future partnerships.
• Manage daily community engagement by monitoring comments and direct messages, allowing us to build deeper relationships with our audience and route key leads to the sales team.

Social Analytics & Trend Research

• Track key performance metrics such as views, likes, shares, and engagement rates to help us identify what content resonates best with our audience.
• Monitor ad performance metrics like reach, clicks, cost-per-result, and conversions to provide data-driven insights that improve campaign ROI.
• Research emerging social media trends, viral hooks, and platform updates to suggest innovative content ideas that keep our brands ahead of the curve.

Job Requirements

Requirements

Qualifications & Experience

• Malaysian citizen.
• Background or practical experience in marketing, social media management, or creative media.
• Hands-on history planning content calendars and managing profiles across TikTok, Instagram, Facebook, and Threads.

Hard Skills & Knowledge

• Skilled in creative copywriting, social caption writing, and basic video editing tools like Canva and CapCut.
• Sound understanding of basic Meta and TikTok Ads setup, tracking links, UTM codes, and reporting dashboards.
• Familiarity with creator campaigns, affiliate outreach, and managing lead generation funnels.

Soft Skills & Qualities

• Outstanding interpersonal skills to professionally approach potential partners and coordinate with cross-functional internal teams.
• Highly structured, detail-oriented, and disciplined with timelines, ensuring flawless scheduling and accurate reporting.
• Energetic, creative mindset with a sharp eye for modern digital trends, hooks, and customer journeys.

Key Performance Metrics

• Consistency: Content calendar accuracy and post scheduling discipline.
• Growth: Social engagement rates, reach, and active community interaction.
• Partners: Volume and quality of identified, approached, and successfully onboarded affiliates.
• Optimization: Timely, data-driven reporting to guide marketing, ad, and live host performance improvements.

Skills