Job Description

Fusion Cosmetics is looking for a Social Media & Content Specialist to help us build a very different kind of content operation. This is not a conventional social media role where your week consists of shooting a few videos, preparing captions and filling a content calendar.

We are changing the way content is produced.

Fusion manages a portfolio of international skincare and beauty brands across TikTok, Instagram, Xiaohongshu, Facebook and major e-commerce platforms. We are increasingly using AI, social intelligence and performance data to identify what consumers are responding to, find winning content earlier, produce more variations quickly and learn from what actually performs.

You will work across our portfolio of international skincare and beauty brands, using tools such as Kuaizi AI, Sprout Social, Kalodata and Fusion’s own Marketing AI system.

You will sit at the centre of that system.

What you’ll do

• Monitor TikTok, Instagram, Xiaohongshu and other platforms for trends, viral content and emerging beauty conversations.
• Use AI tools to create, adapt, slice, stitch, translate and repurpose video content.
• Turn influencer, affiliate and existing brand content into new social and advertising assets.
• Work with Brand Managers, creators, affiliates and our e-commerce team to build a constant pipeline of relevant content.
• Use social and performance data to understand what is working — and what we should create next.
• Support creative A/B testing and identify winning hooks, formats and messages.
• Help develop strong marketing campaigins working with both the team and our AI engine.
  

Who we’re looking for

You understand social media instinctively.

You notice what is trending, why a video works and how a format can be adapted for a brand.

You are comfortable experimenting with AI and new technology, but you also understand that good content still requires taste and judgment.

Experience in social media, content, digital marketing or e-commerce is preferred. Knowledge of TikTok, Instagram, Xiaohongshu, CapCut or AI content tools will be an advantage.

Most importantly, you should be curious, fast, creative and willing to learn.

Why Fusion

You’ll be working at the intersection of beauty, technology and commerce.

Fusion has built international beauty brands across retail, e-commerce, marketplaces and social platforms in Malaysia. We will use AI and automation extensively to change how marketing and content are done.

You’ll work with a close, experienced team where ideas can move quickly, experimentation is encouraged and you will have access to tools and technology that most traditional marketing roles simply do not offer.

If you love beauty, understand social media and are excited about what AI is going to do to marketing over the next few years, this role could be a very interesting place to be.

Job Requirements

What we are looking for

We are less interested in someone who simply says:

"I know how to use Canva and CapCut."

Those tools are useful, but they are no longer enough.

We are looking for someone who is naturally curious about why content works.

You should ideally have:

• 2–4 years of experience in social media, digital content, e-commerce content or a related field;
• strong familiarity with TikTok and Instagram;
• good understanding of short-form video;
• the ability to recognise trends before they become stale;
• experience using video-editing or content-production tools;
• confidence experimenting with AI tools;
• good written English;
• the ability to work across multiple brands without losing track of priorities;
• enough analytical ability to look at performance data and draw useful conclusions.

Experience with Xiaohongshu, TikTok Shop, social analytics, affiliate marketing, K-beauty or performance marketing is an advantage.

We are looking for the sort of person who sees a new AI tool and immediately wants to figure out what it can do.

Skills