Job Description

Responsibilities include but are not limited to:

Content Management:

• Product Management:
• Creating and updating products in the back-end system.
• Updating product information on the web and app using Shopify.
• Managing SKU launches by updating images, descriptions, and schedules.
• Content Planning and Creation:
• Collaborating with marketing and design teams to plan and develop site content, style, and layout.
• Uploading banners, artwork, and content to the website and app.
• Generating trend ideas and creating trend banners, while tagging products.
• Coordinating with the tech team to set up campaign pages.
• Analysis and Optimization:
• Conducting analysis and implementing improvements to the homepage, including click tracking and product renumbering.
• Optimizing content for SEO purposes.
• Utilizing Google Analytics & Looker Studio to analyze website traffic and user engagement metrics.
• Platform Management:
• Creating and optimizing new web pages and app screens.
• Overseeing content management for both the website and app.
• Managing TikTok Shop content.

Digital Marketing:

• Support Manager in analyzing and improving homepage, including click tracking and product renumbering.
• Execute content strategy aligned with marketing targets.
• Collaborate with marketing and design teams to plan and develop site content.
• Utilize content management systems to analyze website traffic and user engagement.
• Assist Manager in analyzing online touchpoints and customer funnels to improve customer journey.
• Manage content distribution across online channels to boost web & app traffic.
• Ensure timely execution of editorial calendar and content team adherence.

CRM:

• Customer Journey Analysis: Identify and improve friction points in the customer journey through analyzing touchpoints and funnels. Implement best practices for enhanced customer experience.
• Website Traffic Analysis: Utilize content management systems to analyze website traffic and user engagement metrics, gaining insights for optimization.
• Content Distribution Management: Increase web traffic by effectively managing content distribution across online channels, social media platforms, the website, and app.
• Editorial Calendar Management: Enforce editorial calendar set by manager to guide content team activities and ensure timely execution.

Job Requirements

Requirements:

• Candidate must be Malaysian or possess a valid working visa in Malaysia.
• 2-3 years of exprience in related field.
• Experience in Shopify.
• Bachelor's degree in Marketing, Business, or a related field.
• Strong analytical skills with the ability to extract insights from data.
• Familiarity with digital marketing channels and platforms.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and time management abilities.

Skills