Job Description

Role Summary

The Digital Marketing Manager will be responsible for driving Gambit Group’s digital marketing initiatives, enhancing brand visibility, generating leads, and engaging our target audiences across multiple platforms. This role requires a balance of strategic thinking, creativity, and hands-on execution.

Key Responsibilities

•  Develop, implement, and manage digital marketing strategies aligned with business goals.
•  Plan and execute digital campaigns across social media, website, email marketing, etc.
•  Manage and enhance the company & Group CEO’s digital platforms, including website, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant channels.
•  Create, curate, and oversee content development (articles, posts, visuals, videos) that align with the brand voice.
•  Monitor, analyze, and report on campaign performance using tools like social media insights.
•  Manage digital marketing budgets and ensure cost-effective campaign execution.
•  Identify trends, insights, and competitor activity to optimize campaigns and recommend improvements.
•  Collaborate with internal teams and external vendors/agencies to deliver impactful digital initiatives.
•  Support corporate branding, public relations, and communications where digital integration is required.
•  Assist superior with other marketing tasks such as events, activations, and campaigns.
•  Document company and Group CEO’s day-to-day activities (events, seminars, trainings) and repurpose into bite-sized content.
•  Set up and lead a dedicated podcasting division, driving its strategy, content development, and execution.

Job Requirements

Qualifications & Requirements:

•  Bachelor’s degree in Marketing, Communications, Business, or a related field
•  Minimum 5–7 years of experience in digital marketing or a similar role
•  Strong capabilities in content strategy and creation, including planning, writing, and overseeing digital content (social media, ads, email) to drive engagement and conversions
•  Proven track record in managing and optimising digital campaigns (Google Ads, social media ads, SEO)
•  Strong understanding of performance marketing, including PPC, SEM, and conversion optimisation
•  Hands-on experience with tools such as:
• Google Ads & Analytics
• Meta Ads Manager
• CRM / marketing automation platforms
•  Ability to analyse data and translate insights into actionable strategies
•  Experience in budget planning, campaign forecasting, etc
•  Strong project management and organisational skills
•  Knowledge of design tools (Canva or Adobe) or content creation will be an added advantage
•  Strong command of English and Mandarin as this roles will required to liaise with Mandarin-speaking clients and partners, both written and spoken

Skills